“As a substitute of displaying up in areas we all know Julia is anticipated to be seen in, we wished her to make an look and hijack a spot that she wouldn’t sometimes go to,” Vance defined.
And so, the model put her courtside at a Nationwide Basketball Affiliation sport, a spot that “aligned” with its goal audiences’ pursuits, stated Vance, including, “Julia was capable of seize consideration and get individuals speaking.”
Forward of its Tremendous Bowl 58 spot, CeraVe additionally whipped the web right into a frenzy with pap photographs that confirmed actor Michael Cera carrying luggage crammed with bottles of its moisturizer.
