It’s no secret that children love video video games, and fogeys know it may be fairly onerous to pry their eyes from the display screen. One tourism model has taken the “in case you can’t beat ‘em, be part of ‘em” motto to coronary heart with a first-of-its-kind program that gamifies the expertise of IRL journey.
Kentucky Tourism has launched Nice Massive Kentucky Journey, a online game particularly designed to maintain children engaged throughout a trip within the Bluegrass State. By turning 12 of Kentucky’s high-profile, larger-than-life landmarks right into a side-scrolling recreation, the marketing campaign goals to reimagine household street journeys for the fashionable age.
The sport, from longtime company accomplice Coomer, options sights just like the well-known Louisville Slugger baseball bat, the Wheat Stalks sculpture in Hopkinsville and the Forest Giants in Shepherdsville. The main target is on kid-friendly sights that may spur day journeys that received’t bust dad and mom’ budgets.
Step into the journey
Styled like a traditional Nineteen Nineties Tremendous Nintendo recreation, Nice Massive Kentucky Journey revolves round a 9-year-old Kentucky-based influencer named Zaza (@redcarpetgirlz). Zaza’s channel is about to focus on her experiences touring by means of Kentucky together with her household.
A vertically aligned video asking dad and mom “What if gameplay is an efficient factor?” accompanies the marketing campaign. Tapping into Zaza’s enthusiasm for gaming, the quick reveals her getting into an actual world re-envisioned with classically pixelated challenges and rewards.
“We’re inviting households to expertise the enjoyment of exploring Kentucky’s iconic outsized sights and immerse themselves in unforgettable adventures,” Amy Rogers, government director of Go to Hopkinsville, mentioned in a press release. “This marketing campaign underscores our dedication to showcasing Kentucky’s numerous and accessible choices and offering households with distinctive journey experiences they’ll treasure.”
Inspiration for the undertaking got here from not solely client insights but additionally creatives’ personal lives, in line with David Coomer, the company’s CEO. He and his spouse, Ana Maldonado-Coomer, the company’s artistic director, took their younger sons to Italy final yr and “hoped they’d get enthusiastic about visiting Milan, or seeing the statue of David in Florence, or strolling throughout the Rialto Bridge in Venice,” he mentioned.
