Skincare manufacturers are more and more on youngsters’ radars
Skincare is maybe one of many much less predictable entries into Gen Alpha‘s wheelhouse of popularity. However, driven by social media trends and the influence of young beauty influencers, it is a category high on their list. This “pre-juvenation” trend sees even preteens adopting elaborate skincare routines, often inspired by TikTok and Instagram aesthetics. Brands including P.Louise and Bubble Skincare, which use pastel colors and social media-first strategies, have successfully captured this audience. This shift highlights Gen Alpha’s rising consciousness of self-care and their need to emulate the wonder routines they see on-line, even at a younger age.
