Your model can turn into part of these communities by providing unique content material, product samples or internet hosting an Ask Me Something (AMA). The pandemic triggered Reddit’s extraordinary progress, which instantly led to its current IPO. Reddit’s annual income was $188M in 2020 and skyrocketed to $456M only a yr later in 2021. In 2023, Reddit’s income was $810M and has 1.2B month-to-month energetic customers.
Medium and Substack
Whereas a part of staving off loneliness is feeling like part of a group partaking with like-minded individuals and sharing content material, generally the need to share an opinion requires greater than a easy social put up or remark in a thread.
Sharing long-form views with individuals on platforms like Medium and Stubstack offers the creator entry to an opt-in viewers and likewise permits them to make just a little cash doing it. Firstly of 2019, Medium had 400,000 subscribers who paid to entry content material on the app and that quantity elevated to 700,000 simply two years later in 2021. Substack, an identical sort of platform the place individuals pay to entry content material written by different individuals, noticed web site visitors develop by 42% from August 2023 to January 2024.
For manufacturers on the market in search of an early mover benefit with their media {dollars}, strive investing in a few of these platforms which might be in excessive progress mode. To take advantage of these platforms, be mindful the mindset of those audiences and assist their quest for extra significant connections. Do these platforms supply the size of different extra established media channels? No. However they may sooner or later. Get in now, do some good and generate some key learnings in your model.
