What different channels are massive sources of focus?
Nicely, with the election this 12 months, we’re actually anticipating CNN to have its second. The new chief government Mark Thompson will probably be talking on the upfront, the place he’ll handle the place of steadiness that the information outlet is taking, in addition to its verticals outdoors of reports in areas like finance, meals, journey and wellness.
Moreover, we’re additionally underway with a big shift to our TruTV linear channel. It’s transitioning into changing into a sports activities property, partly as a result of the demographic it has traditionally attracted is youthful males, which additionally over-indexes in sports activities viewership.
We all know the linear panorama—just like the streaming panorama—could be difficult to navigate, particularly for sports activities followers. You by no means know what sport is on what channel. By changing TruTV right into a extra sports-centric property, we’re giving our sports activities merchandise extra actual property and capturing much more eyeballs. The subsequent step is to show it into an alternate sportscast, just like the way in which The Manning Forged takes soccer however caters to a barely completely different viewers.
This interview has been edited and condensed for readability.
