“The value of Amazon Prime Video is the ecosystem that they bring to the table—the league wants to be able to tap into more direct-to-consumer opportunities within their own partnerships … [and] if you’re just working at a national broadcast level, that becomes much more challenging to do,” Lynch stated in June.
In fact, along with Max, WBD may also have one other new streaming choice this fall with the launch of its joint Venu Sports activities streamer.
For now, the ball is within the NBA’s courtroom.
