Through the 2023-24 basketball season, tv knowledge and analytics agency EDO discovered that the league produced greater than 56 billion impressions for its advertisers throughout greater than 29,000 airings. That made the complete NBA season 4 instances extra impactful for advertisers than the typical primetime program.
Because the NBA common season wore on, viewers have been 12% extra prone to interact with an advert throughout an NBA recreation than throughout the common primetime broadcast—up 15% from a season earlier than. As soon as the playoffs started, viewers have been 39% extra prone to work together with an advert throughout recreation time than in primetime. That put the NBA second solely to the Nationwide Soccer League in effectiveness for advertisers.
With 78% of NBA advertisers on linear networks additionally promoting on the league’s streaming broadcasts, SponsorUnited sees extra alternative for that hesitant 22% to affix streaming channels.
“Our new global media agreements with Disney, NBCUniversal and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world,” stated NBA Commissioner Adam Silver within the assertion asserting the brand new media offers. “These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.”
