BeReal, an app famend for its transient photo-sharing window, has been purchased out. On Tuesday, Voodoo, a French app developer, introduced its acquisition of BeReal for €500 million ($537.23 million).
Created by French builders Alexis Barreyat and Kévin Perreau in 2020, BeReal gained recognition in 2022 as extra customers engaged in its distinctive, each day photo-sharing characteristic. Nonetheless, enthusiasm for BeReal severely waned.
I’m thrilled to announce that @BeReal_App is now a part of @VoodooPlatform.@BeReal_App is probably the most profitable social app launched in almost a decade.
They’ve created a novel conduct: sharing genuine content material with true pals, and a visionary app, the place each consumer is an… pic.twitter.com/I2KkM4NWPN— Alexandre Yazdi (@YazdiAlexandre) June 11, 2024
In a assertion, Voodoo co-founder Alexandre Yazdi stated the corporate was “thrilled” that BeReal was a part of the household, because it had “revolutionized social media by encouraging folks to share actual, unfiltered experiences with shut pals.
“BeReal achieved unimaginable consumer loyalty and progress, exhibiting there’s a common have to share actual, unfiltered experiences with shut pals,” stated Yazdi. “We’re very excited to convey our groups collectively and leverage Voodoo’s know-how and differentiated applied sciences to scale BeReal into the long-lasting social community for authenticity.”
Why is Voodoo shopping for BeReal?
BeReal achieved unimaginable success, with 53 million downloads in October 2022, in line with analysis from Sensor Tower. Nonetheless, its each day lively customers considerably declined, with Vogue claiming that it dropped from 20 million in October 2022 to six million by March 2023.
In consequence, the app has been introducing new options to keep up its relevance, similar to personal teams and an extra each day “bonus” BeReal, permitting customers to put up greater than as soon as a day, which considerably contradicts the app’s authentic intention. It went additional in February by launching the RealPeople feed, which highlights content material from celebrities and types.
Voodoo, alternatively, is a cell apps and video games writer with greater than seven billion downloads worldwide that’s presently trying to diversify its merchandise. The corporate says it goals to make use of its experience in creating and increasing cell merchandise, as demonstrated by profitable titles similar to Helix Bounce, Mob Management, Block Jam 3D, and Wizz.
Consequently, BeReal founder and CEO, Barreyat, can be stepping down. Aymeric Roffé, presently the CEO of the Voodoo-owned social app Wizz, will take over his position.
Featured picture: Voodoo
