Clearly the professionals know what they’re doing with regards to long-lasting nail polish. They’re testing out new formulation day in day trip to see whether or not any rival their hero go-tos.
It goes with out saying that high nail artists must really feel assured in backing a system, particularly after they’re creating appears to be like for discerning purchasers and A-listers. Their manis have to resist crimson carpet scrutiny and even rigorous dwell performances. Basically, in addition they must look good by the day-to-day (cellphone scrolling, keyboard tapping and commuting).
It is broadly accepted that salon formulation are superior from something you will get on the excessive avenue. And whereas pro-only polishes usually can go the additional mile (something cured with a lamp is greatest utilized by somebody who is aware of what they’re doing), drugstore nail polishes are innovating intensely to catch-up.
One polish specifically appears to have caught the eye of the insiders. I’ve heard two separate professional nail artists get breathless over the identical innovation just lately.
First, celeb nail artist, Michelle Humphrey (whose purchasers embrace Dua Lipa and Sabrina Carpenter), let me in on the system once we had been chatting main 2025 nail tendencies. “Nail polish technology is evolving constantly, there are [high street] products that are super durable and last even longer than ever – try Essie Gel Couture,” she told me. “It’s a game changing formula.”
Then I noticed Iram Shelton (who counts Rosie Huntington-Whiteley and Heidi Klum amongst her purchasers) sharing her love for a similar system on Instagram Tales.
“A realistic update of me testing the @essie gel couture nail polish,” she posted alongside an image of her immaculate cola-coloured nails. “This is my manicure after 12 days of wear. I have been doing some home renovations, cleaning, working out and they’ve lasted SO well. The shine is still there and it’s grown out like my gel manis usually would. Kinda speechless,” she famous. She additionally clarified the submit was “not an ad” and dropped the precise shade particulars – All Checked Out – so we will add it to our basket instantly.
There is a ton of shades to select from so you may match the color to your vibe, and the very best bit? It prices simply over a tenner. Identify one other mani for that worth? Nope?
For extra from GLAMOUR’s Senior Magnificence Editor, Elle Turner, comply with her on Instagram @elleturneruk
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