Taking part in the entire course
AT&T Enterprise launched its “Subsequent Stage Community” marketing campaign final summer season, aiming at massive companies and authorities entities that worth each safety and community stability, which the corporate branded as “connectivity.”
This yr, AT&T shifted the message to small companies that required a extra private strategy. The corporate needed to indicate it might assist with hiring expertise, launching an internet site, constructing a social media presence, choosing an web supplier, and establishing roles and obligations inside their crew.
“They want somebody who will be their tech help,” Vargas mentioned. “So we had been looking for one thing that will be completely different within the market, break by way of and permit us to inform the plight and challenges of small companies.”
