By the top of July, 2024 Democratic presidential advert spend, together with primaries, totaled $288.1 million, down 66% in comparison with the identical time in 2020. Republican advert spend amounted to $163.8 million, a 15% lower from 4 years in the past.
A driving issue behind 2024’s deflated numbers is the absence of billionaire candidates Tom Steyer and Michael Bloomberg, who each spent giant sums of their bids to develop into the Democratic nominee.
“Without Bloomberg and Steyer’s spending, 2024 only trails 2020 by $20 million,” stated John Hyperlink, vp of knowledge at AdImpact.
Total, AdImpact forecasts the 2024 U.S. presidential race will generate $2.68 billion in advert spend, down from $3.08 billion 4 years in the past.
The newest survey from Morning Seek the advice of, performed July 26-28, places Harris one proportion level above Trump, 47% to 46%. The share of registered voters who stated they’d vote for Joe Biden by no means exceeded 45%, based on polling going again to late 2022.
