Plus, the model’s 50-foot billboards of Staley and light-rail trains wrapped in her picture have been a few of Portland’s most spectacular shows of March Insanity.
Showcasing how manufacturers can become involved in native communities to help girls’s sports activities, Aflac and the WBCA sponsored a basketball expertise clinic for 200 athletes from grades 5-8 forward of the Closing 4 in Cleveland. Aflac additionally serves as presenting sponsor of the WBCA’s Assistant Coach of the Yr award at its annual conference, paying winners’ journey prices and donating $30,000 to the Kay Yow Most cancers Fund.
Total, Aflac elevated its funding in girls’s faculty basketball by greater than 400% at a time when the game exhibits no indicators of slowing down, with Candy 16 viewership up 96% and Elite 8 audiences rising 184% this yr.
“What we’ve seen is that ladies’s sports activities media buys are over-delivering considerably,” stated Aflac CMO Garth Knutson. “Once I package deal that each one up and share it with somebody like our CFO or CEO, it’s a reasonably clear and straightforward argument to make for girls’s sports activities for a corporation like this.”
