The Greatest Instances to Put up on Social Media in 2024 [New Data]

As a social media marketer or somebody attempting to construct your social media presence, that it isn’t sufficient simply to publish new content material — the instances you publish additionally play a vital position.

So, if you’re questioning what the very best instances to publish on social media in 2024 are, I’ve acquired you coated. On this publish, I’ve compiled a number of the key statistics from main research on the very best instances to publish on social media.

Greatest Time to Put up on Instagram

Instagram has surpassed 2 billion month-to-month customers, with most of its base accessing the platform through cellular.

Listed here are a number of the most up-to-date and related research round the very best time to publish on Instagram:

• Based mostly on analyzing 5.5 million social media posts, Buffer states that the very best instances to publish on Instagram are 7 AM to eight AM on weekdays.
• In keeping with the identical report, the very best day to publish on Instagram is Friday. The worst day is on Sunday.
• The worst instances to publish are 11 PM to 12 AM and 1 AM to 2 AM.
• SocialBee means that the very best instances to publish on Instagram are between 11:00 AM and 02:00 PM on Mondays, Tuesdays, and Wednesdays, and at 10:00 AM on Saturdays.
• In keeping with a SocialPilot research on over 50,000 Instagram accounts, the very best time to publish on Instagram is between 7 AM and 9 AM.
• Later states that the very best time to publish on Instagram is 4 AM.

Picture Supply

Whereas posting on the proper time is essential, it is usually essential to optimize your posts with the appropriate caption in order that they attain the utmost viewers. You should utilize instruments like Hubspot AI Social Media Caption Generator to simply create participating and impactful copy on your posts.

Greatest Time to Put up on Fb

In relation to the very best instances to publish on Fb, entrepreneurs report nearly similar numbers as they do on Instagram.

Picture Supply

• In keeping with Buffer, the very best time to publish on Fb is between 9 and 10 AM.
• The very best days to publish on Fb are Fridays. The worst are on Saturdays and Sundays.
• The worst instances to publish are 4 AM to five AM and 11 PM to 12 AM.
• In keeping with SocialBee, the very best instances to publish on Fb are between 8 AM and 1 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Put up on X (Twitter)

After analyzing over 1 million tweets, Buffer discovered that the very best instances to publish on this text-based social media platform is 11 AM on Mondays and Fridays.

Picture Supply

• SocialBee states that the very best time to publish on X is between 9 AM and 4 PM on Thursdays and Fridays.
• For higher engagement, SocialPilot suggests posting within the mornings between 8 AM and 10 AM and evenings between 6 PM and 9 PM on weekdays.
• On weekends, it is best to publish between 11 AM to five PM.

Greatest Time to Put up on LinkedIn

Roughly 31% of U.S. adults use LinkedIn to community and share their skilled endeavors. It’s no shock that it’s the one social platform to report a weekday as one of many high days to publish.

• CoSchedule suggests posting on LinkedIn at 12:00 PM, 10:00 AM, and 1:00 AM.
• The very best days to publish, based on them, are Tuesdays, Thursdays, and Wednesdays.
• The bottom-performing days are Sundays, Saturdays, and Mondays.
• In keeping with Buffer, you may get excessive engagement when you publish between 9 AM and 5 AM on weekdays.
• SocialPilot states the very best time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Put up on Pinterest

• The very best instances to publish on Pinterest, based on CoSchedule, are 12:00 PM, 6:17 PM, and eight:02 PM.
• The worst instances are 4:00 AM, 5:00 AM, and 1:00 AM.
• The very best days to publish are Fridays, Tuesdays, and Thursdays.
• In keeping with SocialPilot, the very best instances to publish on Pinterest are on Fridays at 3 PM.
• On weekends, posting on Saturdays from 8 PM to 11 PM is good.

Greatest Time to Put up on YouTube

82% of U.S. adults use YouTube and information from a 2023 Pew Analysis research means that its attain is rising. So, how will you get the very best attain on the platform? Let’s dive in.

Picture Supply

• Buffer states that movies shared between 3 and 4 PM on Fridays are inclined to get the very best variety of views.
• In keeping with SocialPilot, the very best time is between 2 PM and 4 PM on weekdays.
• Sunday is the very best day to publish, between 9 AM and 11 AM.

Whereas reviews and surveys state one factor, YouTube specialists have a barely totally different opinion on the very best time to publish on YouTube.

That is what Robert Benjamin, a social media skilled with greater than 708K subscribers on YouTube, has to say.

“Personally, I’ve discovered the very best time to publish to be 10 AM – 12 PM, however this may be largely dictated by the connection that you’ve got together with your viewers. My advice to anybody importing YouTube content material is that they attempt to publish on a daily schedule in order that their viewers is aware of when to count on a video.”

Jensen Tung, a content material creator and entrepreneur with greater than 457K subscribers, believes that the very best time to publish relies on your viewers demographic and time zone.

He states, “There isn’t any one-size-fits-all finest time to publish. It relies on your viewers’s demographic and the time zone most of your viewers are in … YouTube Studio can present the precise hours your viewers watches your content material. Let that information inform your posting time.”

Greatest Time to Put up on TikTok

Since 2020, TikTok has turn out to be the go-to short-form video platform for Gen-Z and Millennial shoppers.

Picture Supply

• Research by SocialPilot present that the very best time to publish on TikTok is 10 to 11:50 AM, 2:30 to 4 PM, and 6:30 to 9:30 PM from Tuesdays to Thursdays.
• Hopper states 10 AM to 11 AM mid-week as the general finest time.
• In keeping with Buffer, the very best time is 2 PM on Mondays, 4 PM on Wednesdays, and eight AM on Saturdays.

Creating an Efficient Posting Schedule

Though every social community sees its engagement enhance at particular hours and days of the week, you’ll nonetheless need to tailor your method to your viewers.

Use this information as a information when you don’t have sufficient information but. When you begin posting commonly and have collected information, evaluation it to find out when your viewers is most lively on the platform and what posting schedule they reply to essentially the most.

You could discover that sure content material sorts work higher when posted at sure instances. As an illustration, your movies might carry out effectively when posting within the morning, whereas your pictures might do higher within the late afternoon.

Editor’s observe: This publish was initially printed in 2017, however was up to date for comprehensiveness.