By Phil Norris February 29, 2024
Once you consider an internet site, you in all probability think about a homepage with a menu linking to varied classes and sub-pages.
However not each enterprise or creator wants a basic multi-page web site. For a lot of, a long-scrolling, single-page web site might be the proper resolution.
Which strategy is best for you? And in the event you resolve to create a one-page web site, what essential components do it’s essential embody?
Learn on to reply these questions (and extra)…
What’s a one-page web site?
A one-page web site is strictly what it feels like: a web site containing a single HTML web page, with no hyperlinks to extra pages (like a weblog, contact web page, or About Us web page).
These clutter-free, easy-to-navigate web sites are designed to supply simply the correct amount of element to influence guests to take some type of motion, reminiscent of:
- Shopping for a bodily or digital product
- Finishing a contact kind to obtain a worth quote
- Signing up for a web based occasion or course
That makes them an incredible match for companies and creators selling one sort of product or motion — like a photographer with a portfolio web site showcasing their finest work, or an on-line course creator promoting a single course.
As a result of they solely comprise a single web page, many one-page web sites don’t trouble with a navigation menu such as you’d discover on a basic web site.
Nonetheless, it’s nonetheless potential so as to add navigational components to a single-page web site. It’s simply that when the customer clicks a hyperlink or menu button, they’ll immediately be transported to the related vacation spot on the web page, relatively than being despatched to a completely totally different web page.
When to think about a one-page web site
Let’s take into account the principle the reason why you would possibly select a one-page web site template over a basic web site.
👍 One-page web sites may give you the results you want if:
- Your content material matches naturally onto a single web page
- You need to showcase your skilled expertise by way of a web based portfolio
- You need web site guests to finish a selected motion (like shopping for a single services or products, or finishing a contact kind)
- You don’t have the time or price range to construct a full, multi-page web site
- Your services or products is easy sufficient to clarify in a single web page of content material
On the flip aspect, there are some situations by which a single-page web site virtually definitely isn’t the fitting match for you.
👎 One-page web sites in all probability received’t give you the results you want if:
- You need to publish weblog content material to convey folks to your web site
- You’re planning to speculate closely in search engine marketing (extra on this later)
- You promote a variety of services and products throughout a number of classes
- You need to construct devoted internet pages for various buyer varieties
- Your services or products is simply too advanced to clarify on a single web page
- You need a scalable web site which you can simply develop whenever you enter new markets, goal new clients, or launch new merchandise
Advantages of a single-page web site
By this stage, it ought to be clear whether or not or not a single-page web site is a viable resolution for what you are promoting. Now, let’s take into account a few of the key benefits these stripped-back websites provide over basic, multi-page websites:
Simple to navigate
Sick of aimlessly clicking round web sites to search out what you’re on the lookout for? So is everybody else.
Complicated navigation is a giant challenge for a lot of web sites, making it powerful for guests to trace down related data. If they will’t discover that data, they’ll virtually definitely bounce — and so they in all probability received’t come again.
This isn’t such an issue for single-page web sites, the place every little thing is laid out on one web page. No extra grappling with complicated navigation menus; you simply have to scroll down to search out out extra.
It’s the best potential consumer expertise.
Clear consumer journey
One-page web sites are sometimes constructed round one motion — like persuading guests to purchase a single product or join a selected on-line course.
That makes for a easy, clear consumer journey the place you reveal extra data as potential clients scroll additional down the web page. It typically seems to be one thing like this:
- High of web page: Briefly clarify your provide and who it’s for.
- Center of web page: Introduce additional options and advantages.
- Additional down web page: Show social proof by way of testimonials and buyer evaluations.
- Backside of web page: Persuade the consumer to take motion by way of a “Purchase Now” button or a lead seize kind.
All of it feels very pure.
Cell-friendly expertise
Since late 2019, cell customers have accounted for no less than 50% of complete international web site site visitors.
That’s a giant tick within the field of one-page web sites.
Why? As a result of cell searching is constructed for scrolling — and that’s precisely what you get with a single-page web site.
With no advanced menus to navigate or hyperlinks to click on, they’re typically simpler to get round on cell than their multi-page equivalents.
Larger conversions
Basic web sites are constructed round a variety of various objectives and actions.
As an example, take into account a typical e-commerce retailer. At any given time, it’d need guests to…
- Study in regards to the group’s dedication to sustainability
- Apply for vacant jobs on the firm
- Join the model’s e-newsletter
- Comply with the model’s varied social media channels
- Learn their newest weblog publish
…and that’s with out even mentioning the shop’s essential, overarching goal of driving gross sales.
Against this, single-page web sites are usually laser-focused on driving a selected motion, which can assist them generate extra (and extra beneficial) conversions.
Good for Storytelling
An astonishing 94% of customers agree that high-quality content material “tells an excellent story”.
Once more, single-page web sites thrive right here. They’ve a transparent begin, center, and finish (AKA the highest, center, and backside of the web page), which makes it comparatively straightforward to weave a compelling narrative.
It’s far more durable to attain the identical factor throughout a basic web site with tons of, and even hundreds, of pages and virtually infinite potential consumer journeys.
Drawbacks of single-page web sites
After all, a one-page web site isn’t a silver bullet assured to work for each enterprise sort. There are some important drawbacks to the single-page strategy, together with:
Restricted website positioning potential
Search engine marketing (website positioning) methods rely closely on figuring out high-value key phrases, then focusing on them by way of particular person class, service, and product pages and weblog posts.
With a single-page web site, you’ve solely acquired — guess what? — one web page to play with, supplying you with far fewer alternatives for efficient key phrase focusing on.
Additionally, you’ll be able to’t reap the benefits of some of the efficient website positioning techniques: inside linking.
Inner linking is about bettering the search efficiency of your most vital pages by linking to them from a number of different pages.
Clearly, in case your web site solely includes a single web page, there’s no scope for inside linking.
Lack of flexibility
One other main disadvantage of single-page web sites: they offer you minimal scope for getting into new markets or focusing on new clients.
Why? As a result of they’re designed to advertise a single motion for a sure sort of buyer. When you department out to totally different actions and clients, they will change into unworkable, quick.
After all, in the event you’ve acquired no plans to step exterior of your present area of interest, this isn’t an issue.
But it surely’s not possible to say what what you are promoting will seem like in 12 months or 5 years, and also you won’t need to really feel like your web site’s holding you again.
Intimidating format
Since you’ve acquired to include all of your beneficial content material in a single place, one-page web sites typically look fairly… lengthy.
This could be a little intimidating to first-time guests, who’re instantly introduced with a seemingly endless column of textual content and visible components.
In the event that they’re on the lookout for a selected piece of details about your services or products, they may not need to scroll down by way of a number of screens of content material to search out it.
6 important components of a one-page web site
Satisfied {that a} single-page web site is best for you? Listed below are six key components to tell your design:
A transparent aim
Step one when creating any web site or touchdown web page is to outline a transparent goal.
Are you promoting a services or products? Showcasing your expertise in a selected discipline? Selling a web based course or occasion?
Setting a aim helps to information the design and content material creation processes.
Logical, linear construction
If guests must consistently scroll up and down the web page to search out all the knowledge they should make a shopping for choice, you haven’t constructed an efficient one-page web site.
Plan your construction to make sure would-be clients are sufficiently clued-up by the point they attain the underside of the web page.
Outstanding CTA
Consider a name to motion (CTA) as a signpost in your web site that tells guests what to do subsequent, like shopping for a product or signing up for a web based course.
Add CTAs in distinguished areas all through your single-page web site, like this instance from instantaneous espresso model st33p:
Failing to incorporate clear CTAs can depart guests confused, which can probably hurt your conversion fee.
Product/service description
With out wishing to state the apparent, it’s onerous to promote a services or products with out an ample description. Consider this part because the “pitch” to your services or products: why ought to folks purchase it?
Concentrate on advantages relatively than options. For instance, take a look at all the advantages in these copy samples from sleep expertise firm Somvai:
- “Somvai makes use of radar sensing to gently wake you up on the excellent cut-off date to make you really feel most energized”
- “You may inform Somvai when it’s essential be up by, and it will provide you with the very best nap inside that point”
- “Somvai will rhythmically pulse its lights so that you can observe along with your respiratory, serving to you go to sleep sooner”
That makes for a much more enticing “promote” than merely explaining that the product has flashing lights and a built-in countdown timer.
Social proof
Guests to your web site don’t need to hear you endlessly discussing the brilliance of your services or products — they need to know what actual clients assume.
Certainly, 98% of consumers say evaluations are an “important useful resource” when making buy choices.
In addition to studying buyer evaluations and testimonials, customers need to hear from authority figures like:
- Excessive-profile publishers
- Influencers and thought leaders
- Accreditation our bodies (just like the Higher Enterprise Bureau)
All that stuff is called “social proof”, and it performs a key position in persuading potential clients that what you are promoting is legit.
There are many methods to show social proof past the compulsory Trustpilot or G2 emblem.
As an example, Pull Methods incorporates the logos of its high-profile trade companions…
…and in addition shares information tales from big-name publishers like Bloomberg and Quick Firm:
Contact data
Final however not least, don’t neglect to embody your contact particulars.
To be clear, that doesn’t simply imply linking to your social media profiles. Certain, you are able to do that too — however firstly, it’s essential give folks a direct line to your help workforce, like an e-mail handle, cellphone quantity, or contact kind.
If you happen to don’t, there’s an actual danger that would-be clients will merely look elsewhere, with three-fifths of customers saying it’s “vital” for companies so as to add contact data to their web sites.
5 one-page web site examples to encourage you
Eager to construct your first one-pager, however unsure the place to start out? Try 5 of our favourite single-page web site examples:
KNOB
Recover from the horrible identify, as a result of KNOB provides us an outstanding instance of construct a single-page web site to advertise a product launch.
This web site builds anticipation by highlighting the product’s eye-catching design by way of enticing imagery. And it incorporates a easy, hanging CTA urging guests to enroll in the model’s e-newsletter to hitch the “waitlist” forward of the launch date.
That approach, the model can be in contact with potential clients.
Idea Capers
Assume one-page web sites must be easy? Assume once more, as a result of this one-pager for the inventive card sport Idea Capers is each stunning and extremely subtle.
Virtually each factor of the web page is interactive, from the instance taking part in playing cards on the high of the web page to the draggable blocks within the footer. It’s actually a pleasure clicking round to see what occurs subsequent, which suggests you truly get pleasure from studying in regards to the product.
Importantly, this web site additionally will get the fundamentals proper by incorporating a number of distinguished CTAs all through the web page.
KreativePro
Promoting on-line programs is all about constructing belief along with your viewers by demonstrating your expertise and credentials.
KreativePro clearly understands this. Its one-page web site is crammed filled with social proof, together with awards and accreditations, buyer testimonials, and the model’s Trustpilot overview rating.
The positioning additionally successfully pitches KreativePro’s programs by way of subheadings discussing:
- The “drawback” of different inventive design programs
- The “resolution” that KreativePro gives
- Who would profit from KreativePro’s programs
This makes it straightforward for would-be clients to determine whether or not KreativePro is true for them.
Moritz Petersen
Moritz Petersen is an online developer who’s constructed a portfolio-style single-page web site to showcase his finest work.
Consideration to element is clearly a giant deal for Moritz: he mentions it within the above-the-fold introductory copy, nevertheless it’s additionally evident by way of the design of his one-page web site — from the fashionable scrolling testimonial banner to the interactive playing cards within the portfolio part.
Importantly, the aesthetics by no means interrupt the positioning’s performance. Whichever part you’re studying, the “Mission request” CTA is at all times seen on the top-right of the display.
Arts District Kitchen
At first look, Arts District Kitchen’s web site seems to be like a basic, multi-page web site because of the top-of-the-page navigation menu.
In actuality, it’s a skillfully designed single-page web site that incorporates every little thing a possible restaurant customer must know: location, opening hours, the menu, and even just a little back-story about how the enterprise began.
We additionally love how Arts District Kitchen provides would-be clients a number of methods to get in contact by together with its social handles, cellphone quantity, and a built-in contact kind.
Construct your single-page web site with AWeber
In search of a one-page web site builder? AWeber’s touchdown web page builder is the proper resolution, permitting you to:
- Get began quick by selecting from 100+ mobile-responsive touchdown web page templates
- Develop your advertising record by way of on-site lead seize types
- Monetize your single-page web site with checkout performance for one-off or recurring funds
- Measure and optimize your efficiency by integrating Google Analytics and Meta’s monitoring pixel
- Join or purchase a customized area to ascertain belief and construct your model
- Design stunning pictures utilizing our built-in Canva integration
Able to construct your first single-page web site?
Join your free AWeber account right this moment!
