The 8 greatest methods to advertise affiliate hyperlinks in 2024

By Phil Norris Could 2, 2024

Affiliate marketing online has grown from a distinct segment pursuit into some of the common methods for content material creators to monetize their on-line viewers. Certainly, one in three publishers say affiliate internet marketing is of their high three income sources, whereas one in 10 say it’s their #1 income stream.

However you’re not going to make any cash as an affiliate in case you can’t discover an efficient approach to get your affiliate hyperlinks in entrance of as many individuals as doable.

So what’s one of the simplest ways to advertise affiliate hyperlinks?

To reply that query, we’re going to spherical up eight of our favourite promotional methods, every backed by real-world examples from profitable affiliate publishers.

Let’s get into it…

How affiliate hyperlinks work

Earlier than we begin discussing the place to submit affiliate internet marketing hyperlinks, it’s price explaining how these hyperlinks really work.

While you be a part of an associates program, your affiliate associate (i.e. the model whose services or products you’re selling) means that you can generate your personal affiliate hyperlinks — distinctive referral hyperlinks that time towards key pages on the model’s web site.

When somebody clicks your affiliate hyperlink and buys one thing, the data within the hyperlink proves that you simply performed a key position within the path to buy. So your affiliate associate will reward you with a fee. Good!

Right here’s a extra detailed have a look at the way it all works:

1. You share an affiliate hyperlink together with your viewers through a weblog, e-mail e-newsletter, social media submit, or another methodology.
2. A buyer likes what they see and clicks your affiliate hyperlink to search out out extra.
3. The hyperlink takes the shopper to your affiliate associate’s web site.
4. Cookie monitoring know-how exhibits that the shopper clicked certainly one of your affiliate hyperlinks.
5. The client buys one thing out of your affiliate associate.
6. Your affiliate associate attributes the sale to you and pays you a fee.

Now that we’ve mentioned the speculation behind affiliate hyperlinks, let’s dive into our high methods for selling them:

1 – Ship e-mail newsletters

On condition that e-mail advertising delivers a return of $36 for each $1 spent, sending newsletters is arguably the only greatest approach to promote affiliate hyperlinks.

The largest advantage of e-newsletter advertising is that it provides you whole management over who sees your content material and when. No counting on search or social media algorithms; you possibly can land in your subscribers’ inboxes everytime you like.

In the meantime, the one actual draw back is that it could actually take a while to develop your e-mail listing. However you possibly can speed up that course of with some good advertising.

Suggestions for selling affiliate hyperlinks in product evaluations

Golf Span is certainly one of many affiliate websites that makes use of e-mail advertising to advertise its affiliate hyperlinks.

Let’s check out a few of the ways they use:

• Add a compelling hook to your e-mail seize kind to develop your advertising listing quick. As an example, Golf Span guarantees to assist individuals improve their drive distance — a typical aim of anybody trying to enhance their golf recreation.

• Give individuals a motive to open your emails by crafting compelling topic strains promising some sort of worth. Golf Span typically makes use of its topic strains to advertise the financial savings on provide, with out giving freely an excessive amount of info.

• No must ship readers to your web site; you possibly can add affiliate hyperlinks inside your e-mail newsletters to streamline the trail to buy.

👉 Be taught extra: 13 Methods to Construct Your Electronic mail Checklist For Free 

2 – Create a web-based course

As we defined in our information on the right way to be a profitable affiliate marketer, there’s one affiliate hyperlink promotion technique that we’d advocate time after time — and it’s surprisingly underutilized.

It includes creating your personal on-line course.

At this level, you’re in all probability considering: “How on earth does constructing a course assist me promote affiliate hyperlinks?”

Right here’s the reply:

1. Begin by discovering a typical ache level your viewers is keen to beat.
2. Create a web-based course designed to assist individuals sort out that ache level.
3. Use the course to advocate particular services and products that relate to your goal ache level (e.g. in case you’re serving to individuals to advertise a web-based enterprise, you may advocate a advertising device like AWeber). 
4. Each time you point out a services or products, add an affiliate hyperlink so that you receives a commission for any gross sales you generate.
5. Promote your on-line course far and vast!

This technique works like a dream as a result of the individuals who join your course have come to you for solutions. While you inform them a particular product may help them resolve their ache level, there’s likelihood they’ll pay attention.

Suggestions for selling affiliate hyperlinks in a web-based course

Advertising training model Legendary Marketer is absolutely the grasp of utilizing a (paid) on-line course to advertise a bunch of affiliate hyperlinks. Let’s dig below the hood and see how they do it:

• Determine a ache level with broad attraction, then construct your course round it. As an example, Legendary Marketer has created a course to assist individuals begin a worthwhile on-line enterprise, which is without doubt one of the greatest objectives for its viewers.

• Funnel web site guests towards your course content material utilizing outstanding CTAs. Despite the fact that Legendary Marketer sells a variety of programs, its homepage CTAs are all about selling the identical course on beginning a web-based enterprise:

• Cost a (small) charge on your on-line course. This step is optionally available — but when prospects are ready handy over cash on your content material, that’s signal they belief you. Which, in flip, means they’re extra seemingly to purchase your really useful merchandise.

3 – Write product evaluations

Product evaluations are some of the efficient methods to advertise affiliate hyperlinks.

Why? As a result of writing product evaluations means that you can goal audiences who’re shut to buying. 

Somebody looking on Google for a time period like “Stanley Cup overview” is clearly already serious about shopping for a Stanley Cup — they’re not studying evaluations for enjoyable. So in case you can persuade them {that a} Stanley Cup is price shopping for (or level them towards a less expensive and/or higher various), you’re effectively in your approach to driving affiliate hyperlink clicks and gross sales.

Suggestions for selling affiliate hyperlinks in product evaluations

NBC Information was certainly one of numerous publishers to latch onto the Stanley Cup pattern by writing its personal product overview:

Listed here are a few of the methods they use product overview content material to share affiliate hyperlinks:

• NBC provides outstanding CTAs to product evaluations, making it simple for readers to click on straight via to the retailer of their selection and make a purchase order. After all, every of these CTAs incorporates an affiliate hyperlink: 

• Share private experiences of you really utilizing the product to exhibit that your overview is price listening to. For instance, NBC’s reviewer shares this scintillating anecdote about how she examined Stanley’s declare that it retains drinks chilly for as much as 11 hours:

• Should you’re recommending a product, be sure to reference particular options and advantages so your phrases are extra significant and persuasive, like NBC did right here by discussing the Stanley Cup’s varied lid positions:

4 – Evaluate 2+ totally different merchandise

A twist on the basic product overview is to create comparability content material that pits two or extra merchandise towards each other. They sometimes goal customers looking for phrases like “{product A} vs {product B}”.

These articles are aimed toward individuals slightly larger up the customer funnel than a standard product overview, as a result of the shopper hasn’t but singled out a single product.

However that’s not essentially a foul factor, as a result of comparability articles permit you to advocate a number of merchandise on the identical time, doubtlessly serving to you exchange a broader viewers than with a product overview.

Suggestions for selling affiliate hyperlinks as compared articles

Inventory Picture Secrets and techniques publishes a ton of affiliate content material, a lot of which helps individuals select the best graphic design instruments for his or her wants. Simply like this comparability piece that pitches Canva towards Figma:

Listed here are a few of the methods they use comparability content material to advertise affiliate hyperlinks:

• Clarify who ought to use every product. This tactic is very efficient in case you’re evaluating merchandise with barely totally different worth propositions, options, and audiences.

• Comparability articles aren’t the place for in-depth evaluations of the merchandise you’re analyzing, so you should definitely add hyperlinks to supplementary content material so readers can discover out extra about their most well-liked possibility:

• What if the merchandise you’re evaluating aren’t an awesome match for each potential purchaser? In that case, you should definitely advocate some related various merchandise (and, if doable, add hyperlinks to your evaluations of these options).

5 – Create shopping for guides

Whereas product evaluations are all about sharing hyperlinks to one particular product and comparability items are inclined to concentrate on 2-3 totally different choices, shopping for guides provide the alternative to hyperlink to a number of merchandise inside a particular class or use case.

Shopping for guides fall into two predominant classes:

As with all kind of promoting content material, specializing in a extra area of interest target market reduces your visitors potential. However anybody who does discover your content material is prone to be extra certified — and, due to this fact, extra seemingly to purchase.

Suggestions for selling affiliate hyperlinks in shopping for guides

PC Gamer repeatedly writes articles rounding up one of the best gaming peripherals, equipment, {hardware} and software program in particular classes, like this one on one of the best gaming chairs of 2024…

Let’s break down a few of the hyperlink promotion strategies they use inside shopping for guides:

• The extra your content material speaks to particular viewers ache factors, the extra readers will click on your affiliate hyperlinks (and hopefully purchase one thing). So you should definitely clarify who ought to (and shouldn’t) purchase every product, like PC Gamer does right here:

• Give customers an at-a-glance view of your product picks — as a result of not everybody needs to wade via hundreds of phrases to achieve a shopping for resolution. PC Gamer does this by including a short synopsis of every product on the high of its shopping for guides (plus CTAs to purchase the merchandise on varied e-commerce websites and marketplaces):

• Let readers know why they need to belief your product suggestions. To do that, you could exhibit your subject-matter experience, like PC Gamer editor Jacob Ridley does right here:

6 – Add affiliate hyperlinks to YouTube captions

All of the strategies we’ve shared up to now require you to have some type of central “hub” (AKA an internet site or weblog) to achieve your viewers.

However what if you wish to know the right way to promote affiliate hyperlinks and not using a web site?

Of all of the out there choices, we reckon your greatest guess is to start out a YouTube channel. 

Whereas most individuals consider it as a streaming platform and/or social media web site, YouTube can be the world’s second largest search engine, with 2.5+ billion logged-in customers accessing it each month. In different phrases, YouTube successfully provides you two alternative ways to achieve your viewers:

• Via algorithmically generated content material suggestions
• By concentrating on the sorts of key phrases individuals seek for on YouTube

Suggestions for selling affiliate hyperlinks on YouTube

In terms of leveraging the facility of YouTube for selling affiliate hyperlinks, Storage Gymnasium Evaluations is up there with the perfect. It’s constructed a group of 500,000+ followers on YouTube, and most of its content material incorporates affiliate hyperlinks throughout the video descriptions:

Listed here are a few of the ways they use to advertise affiliate hyperlinks on YouTube:

• Carry out YouTube key phrase analysis to search out the sorts of phrases your viewers are looking for. You are able to do this by coming into a seed key phrase (like “dwelling fitness center”) in a YouTube-specific key phrase device like TubeRanker.

• Showcase merchandise in a manner that resonates together with your target market. As an example, Storage Gymnasium Evaluations is particularly concentrating on individuals who need to construct or enhance a house fitness center, so it at all times demonstrates merchandise in use in a family setting relatively than knowledgeable fitness center.

• Add CTAs to subscribe to your YouTube channel and observe you on different social platforms on the finish of your movies. The extra typically individuals see your content material, the extra seemingly they’re to click on your affiliate hyperlinks!

7 – Share affiliate hyperlinks on Pinterest

You could be stunned on the social media platforms now we have (and haven’t) included on this article.

Positive, YouTube’s an enormous deal. However why Pinterest? And why no Instagram or TikTok?

Properly, firstly, Insta and TikTok didn’t make the grade as a result of they make it too troublesome to share affiliate hyperlinks, with no hyperlinks allowed in submit descriptions or feedback. 

After which there’s the truth that, whereas Pinterest actually isn’t the greatest social community, it has glorious natural attain and relatively low competitors in lots of affiliate niches. Not solely that, however virtually half of weekly Pinterest customers have found a brand new model or product on the platform, so it’s additionally a preferred supply of procuring inspiration.

Suggestions for selling affiliate hyperlinks on Pinterest

Lantern Lane Designs generates virtually 5 million month-to-month views on Pinterest. They put all that visibility to good use by linking from their Pinterest posts to affiliate content material on their web site:

Listed here are a few of the affiliate hyperlink promotion ways they use:

• Like YouTube, Pinterest is an element social media web site and half search engine, so take the time to hunt down related key phrases utilizing the platform’s autocomplete performance, then add these phrases to your submit titles and descriptions.

• Whereas we typically advocate protecting the trail to conversion as brief and candy as doable, Lantern Lane Designs provides hyperlinks to weblog posts relatively than linking on to affiliate merchandise. This method may result in fewer preliminary conversions, however it additionally makes it simpler to construct a trusted model — and better belief results in extra gross sales down the road.

• Don’t be afraid to advertise the identical content material greater than as soon as. Positive, you possibly can’t attempt to recreation the system by creating plenty of Pinterest accounts, however you possibly can completely create a number of pins to steer individuals towards a single weblog submit.

8 – Embrace affiliate hyperlinks in podcast present notes

Podcast listenership has sky-rocketed lately, with 42% of Individuals now listening to a minimum of one podcast monthly — triple the determine from a decade earlier.

Now, I do know what you’re considering: podcasts are, at the beginning, an audio medium. Which implies they’re not the obvious selection for sharing affiliate hyperlinks. Nonetheless, loads of associates are seeing success by including hyperlinks to their podcast present notes. 

Whereas this method is unlikely to transform many (or any) individuals who simply occur to stumble throughout your present notes, it’s a extremely efficient approach to drive gross sales from present podcast listeners. And the additional benefit is that these individuals actively select to take heed to your content material, which suggests they’re a minimum of considerably prone to respect your product suggestions.

Suggestions for selling affiliate hyperlinks in podcast notes

Sahara Rose, host of the Highest Self Podcast, typically makes use of the present’s notes part to share related affiliate hyperlinks and low cost codes:

Listed here are a few of the promotional methods she makes use of:

• Inform listeners that you simply’ll be including product hyperlinks to the present notes in order that they know the place to look. You don’t essentially have to elucidate that they’re affiliate hyperlinks throughout the podcast, however it is best to positively disclose it within the present notes.

• Create a “assets” part inside your present notes and use it to steer individuals towards your affiliate hyperlinks (plus another helpful content material you need to hyperlink to).

• Share your newest episode on social media to get extra ears and eyes in your podcast and present notes. Select essentially the most related platform(s) on your viewers — as an example, Sahara Rose hyperlinks to her newest podcast episode in her Instagram bio:

Get extra eyes in your affiliate hyperlinks with AWeber

We’ve shared eight totally different methods for selling affiliate hyperlinks on this article.

However in actuality, in case you’re going to succeed as an affiliate marketer, you’ll seemingly have to mix a number of (or even perhaps all) of these methods. Since you don’t need to depend on a single channel to generate all of your visitors, clicks, and gross sales.

All of which signifies that you’ll positively want an e-mail advertising device in your nook — and AWeber is difficult to beat.

With our enormous library of templates, our intuitive drag-and-drop e-mail builder, and our AI writing assistant, we make it tremendous easy to craft high-converting newsletters to accommodate your affiliate hyperlinks.

See for your self by signing up on your free AWeber account right this moment!

And whenever you’ve seen how nice we’re, why not receives a commission for recommending us to your viewers by becoming a member of the AWeber associates program?