Hermann identified different vital elements that would additional affect advert stock. “For 2024, on prime of Temu and Shein, we’ve got a presidential election coming. If we expect issues are excessive now, it could go even larger.”
With regard as to whether or not the sort of media saturation is a pattern to be involved about, Hermann doesn’t suppose so. “Platforms like Temu come alongside sometimes. Want was the primary. Temu is the primary firm, to my information, to be spending this aggressively. Nevertheless, is Meta nonetheless in a position to work for almost all of advertisers as a worthwhile alternative of site visitors? I nonetheless imagine so, but it surely’s not straightforward and I really feel for these in direct competitors with a web site like Temu.”
With such lofty advert spend, it’s straightforward to see why firms could be involved that Meta will play favorites and proceed to make sure that Temu spends with them.
Solely time will inform as media patrons begin work every day able to combat the powerful combat.
