This strategy is just like Wrapped, which delivers personalised year-in-review playlists and content material for customers and has turn into one of many streaming large’s greatest advertising and marketing moments.
Created in-house, the brand new marketing campaign will run throughout digital, social and out-of-home websites within the U.S., Canada, U.Ok., Eire and Australia earlier than increasing to extra markets within the coming months.
“Spotify’s world-class personalization is on the coronary heart of this marketing campaign, celebrating the distinctive relationship between every listener and their Spotify,” Marc Hazan, vice chairman of selling and partnerships at Spotify, mentioned in a press release. “Our purpose is to seize these hyperpersonal moments that happen when followers use Spotify. With our merchandise and options, we attempt to attach followers with the audio they love in a method that may’t be discovered anyplace else.”
