Spotify unveiled its largest international advertising and marketing marketing campaign since 2023’s Wrapped, with the same message concerning the intensely private relationship that many customers have with the platform.
Just like the nine-year-old Wrapped, the brand new marketing campaign, “My Spotify,” is personalised and rooted in insights from the platform’s personal knowledge. The advertisements function actual followers and spotlight their distinctive listening habits and connections to Spotify’s content material.
The traces within the marketing campaign are deliberately relatable, taking part in up how the Spotify listening expertise can really feel as private and intimate as a human relationship. For instance, one advert reads, “My Spotify is aware of me higher than my therapist,” whereas one other says, “My Spotify is my very own planet.”
Together with actual listeners, cultural icons together with artist and designer Carly Mark, English soccer participant Lauren James, actor Ewen Bremner and energy publicist Gia Kuan seem within the marketing campaign.
Spotify additionally designed the marketing campaign so that every fan can have a special expertise. Personalised messages will seem within the utility to disclose listeners’ distinctive listening habits and advocate sure options tailor-made to them.
For instance, Spotify could serve a reader a card that claims, “Me within the morning,” with a person’s most performed tune within the morning, adopted by, “Me within the afternoon,” with their favourite afternoon tune.
The “Made for You” hub on the app may also share personalised playlists, podcasts and proposals for each person.
