“Working with celebrities and cultural influencers is truly part of Smokey’s legacy. The importance of taking personal responsibility in preventing unwanted wildfires remains as important now more than ever, so it’s important to ensure Smokey remains culturally resonant and that we connect him with Americans in the most relevant and effective ways. Today, as it did 80 years ago, that continues to include influencers,” Tracy Danicich, vp and group marketing campaign director on the Advert Council, advised ADWEEK.
Danicich went on to say that Smokey’s social channels are what retains the character’s messaging alive and pertinent. She stated that it was vital to collaborate with influencer companions that resonate with Smokey’s many followers and share in his passions for outside actions, duty, and training.
“Importantly, no matter the partner—whether it be outdoor enthusiasts or some of social media’s favorite ‘granfluencers’—this content is focused on reminding Americans of their responsibility in preventing accidental wildfires. We’re grateful for everyone helping to honor Smokey’s legacy,” stated Danicich.
Along with the influencers, The Climate Firm is releasing brand-new PSAs oriented round wildfire prevention tricks to honor Smokey Bear. Smokey’s eightieth birthday may even be supported all year long by a wide range of media companions, together with The Atlantic, NPR, Pinterest, Starcom, and Twitch.
All followers are invited to the net occasion by utilizing the hashtag, #SmokeyBear80 and #OnlyYou, and go to SmokeyBear.com.
Advert Council president and CEO, Lisa Sherman, gave her tackle the legacy of Smokey Bear in ADWEEK yesterday.
