Lawall stated that Rethink is dedicated to discovering human insights and uncovering the truths within the work.
“Rethink is great at calling out those observations, calling out those human truths, calling out those insights, and then repackaging them in these really beautiful, fun, well-crafted ideas,” stated Lawall.
Lawall got here up as a copywriter and he or she nonetheless takes an energetic position as a author, having penned two books and a brief movie, however she is aware of learn how to stability her job as a inventive director.
“I love writing but I almost equally as much love being a creative director and love helping people shape their ideas and bring their voice forward,” stated Lawall.
Lawall hopes to construct her Rethink New York inventive group, together with folks she likes to work with. A kind of collaborators is already on employees, in Wealthy Greco, ecd of design, whom she labored with at Droga5 and shared authorship on their ebook, “This Little Piggy Went to Market in the City.”
“I love building creative environments for people to feel like they can do their best work,” stated Lawall.
Over the previous 25 years, Rethink has constructed a inventive powerhouse company in Canada, having earned a number of Cannes Lions, together with being named the 2024 Cannes Lions Impartial Community of the Yr and Impartial Company of the Yr, plus a Grand Prix in effectiveness for its Heinz model platform. The company has workplaces in Toronto, Vancouver, Montreal, and New York.
Rethink’s New York workplace continues to construct its inventive bench with latest assistant inventive director hires Jon Krippahne and Patrick French, each from Droga5, in addition to Greco, who spent the final two years at design store JKR.
