It makes use of 72andSunny’s speedy, football-derived movement that’s grow to be a staple of its Tremendous Bowl advertisements and carried it to a season-opening spot that—in 2023 with Keegan Michael Key discussing league storylines—was as soon as extra conversational. It hyperlinks the league’s messages from the previous and strikes its mission ahead with pace that means curiosity in additional than incremental good points.
“While we tend to be known for having that kind of motion in our spots, what helps is going back to the authenticity of it to find these new ways in,” LaFlore mentioned. “You have the Ghana conversation from the Super Bowl, and this year, for the season, we have this conversation of inclusivity throughout football entirely, not just international or women, but different people of different abilities, and all of that helps to bring a freshness to the work.”
