Along with this 12 months’s offers, ADWEEK realized the corporate can also be waiting for alternatives corresponding to 2026 FIFA World Cup on Telemundo, Tremendous Bowl LX, Milano Cortina Olympic and Paralympic Video games and subsequent 12 months’s BravoCon.
Talking to ADWEEK forward of NBCU’s upfront presentation, Marshall famous the significance of tentpole occasions but additionally defined that offers are evolving as manufacturers look extra to audiences.
“We’ve always thought about it as you’re reserving these big tentpole events across the year, which is true,” Marshall mentioned. “But as we continue to evolve, we have conversations with people who are looking to reserve audiences throughout the year. And that was not part of a traditional negotiation in the past.”
In response to a supply acquainted with the matter, greater than half of NBCUniversal’s enterprise is now transacting on a mixture of broad and superior audiences.
