![Methods to Use AI to Market Your Small Enterprise [+ My Favorite AI Tools]](https://i1.wp.com/blog.hubspot.com/hubfs/aismallbusiness.webp#keepProtocol?w=598&resize=598,398&ssl=1 "Methods to Use AI to Market Your Small Enterprise [+ My Favorite AI Tools]")
Being a small enterprise is each simpler and tougher than ever. Sure, the competitors is hard, however there have by no means been extra AI instruments that may aid you in virtually each phase of your corporation.
For instance, I might lengthy needed to promote merchandise with my designs. Nonetheless, the considered getting began and eager about the preliminary steps felt overwhelming.
Seems, I used to be fallacious. With the assistance of AI instruments, I acquired the title, slogan, and model coloration solutions in just some minutes, they usually had been all gorgeous (extra on this later).
So, on this piece, I’ll present you ways AI can profit your small enterprise, going far past simply communication and content material creation. Let’s dive in.
How AI Can Stage Up Your Advertising and marketing
There are such a lot of totally different ways in which AI can enhance your advertising, and the listing may in all probability embody greater than 100 methods, however I’ll present you the 12 best.
1. Dashing Up Content material Writing
79% of entrepreneurs imagine that AI improves the standard of the content material they create. And I completely agree. AI has modified content material advertising in a really constructive method (in fact, solely for many who know tips on how to use it correctly).
Combating author’s block? AI can analyze developments and counsel participating content material concepts which is the highest motive why many entrepreneurs use AI, in keeping with our research.
It could actually additionally automate repetitive duties reminiscent of producing website positioning descriptions and social media posts.
Moreover, AI can enhance content material by checking grammar, spelling, and sentence construction to make sure readability and professionalism. Some AI assistants, like Jasper, may even adapt their writing type to match your required tone.
However bear in mind, none of those instruments are plug-and-play options. You continue to want creativity and stable writing abilities. In any other case, the content material may pontificate, and readers will discover it is AI-generated. So, be able to tweak and refine.
Professional tip: We now have a free content material assistant ChatSpot, which mixes the ability of ChatGPT with distinctive knowledge sources like HubSpot CRM to streamline your working day.
2. Automating Customized Provides
Personalization isn‘t nearly sending generic birthday coupons anymore.
It is advisable perceive every buyer’s preferences after which craft particular presents only for them. Regardless that it might look like a mountain of labor, AI can swoop in to save lots of you.
Primarily based on buyer knowledge, AI can personalize your advertising content material, suggestions, and presents for every particular person buyer.
This could considerably enhance CTRs, conversion charges, and, most significantly, buyer satisfaction. To show how AI might help with personalization, I explored a bit and located an excellent case research.
U.S. Magnificence retailer Ulta Magnificence benefited from SAS Buyer Intelligence 360, which mixed all their knowledge and despatched customized messages and suggestions to every buyer.
The result? An enormous win. Ulta Magnificence’s gross sales went by the roof — an unbelievable 95% of their gross sales had been influenced by their customized advertising efforts.
Professional tip: At all times analyze buyer sentiment in the course of the checkout course of. In the event you discover they’re hesitant, let your AI counsel a much less pushy and extra intriguing CTA like “Are you certain you want me? Let’s discover out” as a substitute of “Purchase Now.” This delicate shift can deal with buy anxieties and enhance conversion charges.
3. Analyzing Buyer Habits
AI is severely good at sifting by huge quantities of buyer knowledge — web site visits, app interactions, social media exercise, buy historical past, e mail clicks, and extra.
It could actually map out the totally different touchpoints clients work together with on their technique to making a purchase order, so you may establish any roadblocks or friction factors within the buyer journey.
It could actually additionally analyze buyer buy historical past to establish merchandise that clients are probably to purchase collectively. You should utilize this info to create focused upsell and cross-sell campaigns that improve the typical order worth.
One fairly good device for this function is Adobe Buyer Journey Analytics, which offers insights into clients’ journeys throughout channels — on-line and offline. It presents related knowledge and limitless buyer knowledge assortment. And you may get contextual insights immediately, which is a big plus.
Professional tip: Give a attempt to HubSpot’s Behavioral Concentrating on device to create segmented lists primarily based on personas and engagement ranges. Plus, the device helps establish and reply to high-intent behaviors like web site visits, e mail interactions, and kind submissions.
4. Predicting Viewers Habits
Probably the greatest issues about AI is its skill to foretell viewers conduct and pinpoint clients who’re tremendous fascinated by taking some motion or those that are susceptible to churning (canceling a subscription or stopping utilizing your service).
For example, Google Analytics and its Predictive audiences are nice for this function. Predictive audiences assist goal customers prone to take particular actions, like making a purchase order quickly.
It contains customers with excessive possibilities of performing particular actions. For example, “Doubtless 7-day purchasers” embody these with excessive buy possibilities. Including additional situations can refine the viewers even additional.
Professional tip: Companion with trade specialists and pattern forecasters to develop “what-if” situations in your buyer journey. Discover potential disruptions, altering buyer expectations, and even the impression of recent applied sciences.
5. Automating Electronic mail Campaigns
Electronic mail advertising automation has been round for some time, however new AI instruments are making it even higher.
They might help you write extra fascinating emails and perceive what your subscribers like. This allows you to spend much less time planning and extra time operating profitable campaigns.
Right here’s how AI might help you with emails:
- Analyzes person knowledge to ship focused messages that resonate, boosting open charges and clicks.
- Checks historic knowledge and subscriber conduct to foretell the optimum ship time, so your emails land in inboxes when recipients are most certainly to open and interact.
- Automates A/B testing of assorted e mail components like topic strains, CTAs, and design layouts to establish the perfect variations for future marketing campaign
- Analyzes your e mail content material and flag potential spam triggers, so you may keep away from touchdown within the dreaded junk folder.
- Identifies subscribers susceptible to unsubscribing and creates customized re-engagement campaigns to win them again.
Professional tip: HubSpot’s AI assistant can create an e mail that grabs consideration and will get your subscribers clicking by to your content material. It crafts catchy topic strains, product descriptions, and even complete e mail drafts.
6. Conducting Analysis
Market analysis may be time-consuming and labor-intensive. That’s why 48% of entrepreneurs use generative AI for analysis. Here is how:
- No extra legwork. AI automates boring duties like sending surveys and sorting piles of responses.
- Thoughts studying (virtually). AI can analyze social media posts, opinions, and surveys to know the feelings and opinions hidden behind the phrases.
- Recognizing hidden clues. AI can scan huge quantities of information to search out developments and patterns that you just may miss by yourself.
- Seeing into the longer term (kind of). AI can analyze knowledge to foretell how clients may behave and what developments may emerge. This allows you to make smarter choices about merchandise, campaigns, and the place to speculate your sources.
- Tailor-made questions for tailor-made solutions. AI can personalize surveys and robotically create questions for various buyer teams, which saves lots of time.
Professional tip: HubSpot Service Hub presents entry to superior Buyer Suggestions Software program, which helps you run surveys and achieve insights into your clients’ purchasing habits. Plus, there are tons of ready-to-go survey templates, so you may rapidly study your clients’ habits and preferences.
7. Transcription and Summarization
After having a brainstorming session together with your advertising workforce, you undoubtedly don’t wish to spend time sifting by hours of recordings.
You want somebody, and even higher — one thing — to do it for you. That’s the place AI transcription instruments take the stage.
Really, 63% of entrepreneurs use AI instruments to take notes and summarize conferences.
Earlier than including such software program to my toolkit (Notta is presently my fav), I used to be always scrambling to take notes, nervous about lacking one thing essential.
This left me feeling overwhelmed, and admittedly, I hated conferences altogether. Emails had been my haven — clear, written communication the place I may maintain observe of every little thing.
Now, I may be absolutely current within the dialogue whereas, after the assembly, sorting all transcripts into clear textual content and bullet factors.
Professional tip: Most AI transcription instruments have the power to summarize the complete transcript into bullet factors to make it clearer and extra organized. Additionally, in case you want a particular phrase you may merely discover it by typing it within the search bar.
8. Automating Social Media Administration
To market your small enterprise, it’s worthwhile to be lively on social media and maintain common observe of what’s happening there, which may be overwhelming.
That’s why you want AI-powered social media instruments that provide a spread of options that will help you:
- Schedule posts effectively. Plan your content material calendar prematurely and publish throughout all of your social media platforms at optimum occasions.
- Craft participating content material. Generate content material concepts, write engaging captions, and personalize posts for every platform.
- Achieve viewers insights. Observe model mentions, analyze buyer sentiment, and establish developments to know your viewers higher.
- Optimize adverts. Enhance your promoting efforts and establish related influencers for advertising campaigns.
Professional tip: HubSpot AI Social Media Put up Generator refines publish concepts, adjusts tone to match your model, and helps create higher posts in much less time. You can even repurpose posts by channel and observe the ROI of SM accounts.
9. Quicker Video Creation
Out of 701 individuals we requested about their favourite content material varieties, 45% mentioned they like quick movies like TikToks, whereas 24% favor longer movies.
So, it’s clear — in order for you your corporation to face out, you want video content material. However, for small enterprise homeowners and startups, hiring skilled videographers and editors could be a budget-breaker.
Fortunately, AI instruments for video creation are extremely good.
They mean you can script, generate, and even edit movies with no need professional tools or experience. These instruments flip your concepts into participating visuals with options like text-to-video conversion and photographs libraries.
Some widespread choices are InVideo, Lumen5, and Kapwing, all providing user-friendly interfaces and budget-friendly plans.
Professional tip: Keep away from inventory footage that screams “faux” and “boring.” At all times movie a few of your content material with a telephone (it doesn’t need to be a professional digicam), add your clips, after which let the AI device do its a part of the work.
10. 24/7 Buyer Help
Not like human reps who want breaks and work restricted hours, AI chatbots are tireless. They’ll reply buyer queries and supply primary help anytime, day or evening.
That is particularly good for small companies with restricted employees or working in world markets with totally different time zones.
We surveyed individuals to see how they really feel about utilizing AI chat for buyer help on web sites. It seems that 25% all the time flip to internet chat for assist, whereas solely 15% favor sending direct messages.
The advantage of AI chatbots is that they’re skilled to deal with numerous FAQs and customary points.
For example, a clothes retailer chatbot may reply questions on sizing, return insurance policies, or order monitoring.
AI bot can have all solutions to those questions as a result of they’re normal and repetitive, so human reps can deal with extra complicated issues that require a private contact.
Professional tip: You possibly can construct your AI chatbot utilizing HubSpot’s Free AI Chatbot Builder. Candy spot? No coding abilities required. Your chatbot will qualify leads, schedule conferences, and supply buyer help round the clock. The most effective half? You possibly can customise it to completely match your model.
11. Clever Promoting
As a small enterprise proprietor, the very last thing you need is to throw cash on adverts that convey nothing. That’s why it is best to take into consideration incorporating AI promoting instruments. AI digs by details about previous clients and web site guests.
It analyzes issues like demographics (age, location) and looking habits to know who your superb buyer is.
With this buyer profile in hand, it finds related individuals on the net and personalizes your adverts accordingly. One other method to make use of AI instruments in promoting is for designing.
Kipp Bodnar, HubSpot’s CMO, shared that utilizing AI to design adverts for subscriber progress slashed contact acquisition prices by 300%.
How A $25B Firm Makes use of A.I. To 300x Their Advertising and marketing Outcomes (#129)
An incredible AI promoting device is AdCreative.ai, which helps generate high-performing advert creatives rapidly. It offers insights, generates textual content and headlines, creates social media publish creatives, and even produces super-quality movies for adverts.
Professional tip: Contain shoppers in your AI-powered promoting to ditch the chilly, “robotic” really feel. Encourage UGC by contests or challenges. Then feed the customer-created pics/movies to AI instruments and watch the magic occur.
12. Search Engine Optimization
Final however not least, AI instruments might help with website positioning — not just for website positioning content material creation but additionally for key phrase analysis, competitor evaluation, and general optimization.
For example, right here’s how HubSpot website positioning instruments could make “rating climbing” simpler:
- Get key phrase suggestions to optimize your web site content material.
- Plan your content material technique by discovering related matters to focus on—people who resonate together with your viewers and increase search authority.
- Generate content material concepts primarily based on search reputation and competitors.
- Observe your web site’s website positioning efficiency with detailed studies.
- Combine with Google Search Console for even deeper insights.
- Scan your web site with an website positioning suggestions device that reveals enchancment alternatives robotically.
- Use AI Weblog Author to generate participating website positioning posts from outlines or bullet factors.
Professional tip: Use AI Paragraph Rewriter to refresh present content material for relevance and engagement, extending its attain and effectiveness.
My Favourite AI Advertising and marketing instruments
I really like AI advertising instruments, and I’m usually impressed by them. I’ve tried so many alternative ones. And of these instruments, listed below are my 4 favorites.
1. ChatGPT Plus
My ceaselessly favourite is undoubtedly ChatGPT, particularly its Plus model, which I can entry even throughout peak occasions and get sooner responses.
I all the time say that ChatGPT is probably the most versatile device ever. I take advantage of it for every kind of my tasks.
- Have to type out the messy knowledge order? ChatGPT helps.
- Have to create an article define? ChatGPT helps.
- Want to know the overly difficult legislation? ChatGPT helps once more.
- Have to proofread, reword, and discover a inventive angle? ChatGPT 4 helps right here.
An important factor to get probably the most out of ChatGPT is to offer it the clearest attainable instructions so it could actually perceive you and adapt to your writing type, tone of voice, or job.
Good prompts are key.
In the event you give it a great command, it should do quite a bit for you, and also you’ll keep away from generic phrases reminiscent of “unleash,” which the entire world is making a joke of. For example, let me present you ways I used it to invent the title for my store.
Right here’s the immediate I despatched:
“I would like some concepts for a novel title for my new merch model. I‘ll promote garments that includes customized prints, capturing moments with household and buddies that maintain sentimental worth. I need the title to be cute, possibly with ’attraction‘ in it. However right here’s one thing essential: it must be completely made up, invented, fictional, straightforward to recollect, and sound good. Give me some good phrases with all these qualities, please.”
The ChatGPT instructed many nice concepts, however the winner was Charmaloo. I used it for my slogan as properly, so right here you may see the ultimate end result:
It additionally instructed utilizing vibrant colours to seize consideration and even supplied coloration codes for me to select from for my Insta feed. How superb all of it appears to be like:
The LinkedIn publish under reveals simply how nice ChatGPT may be — it acted like a CEO. Sure, an actual CEO. It made choices on the model title, product design, pricing, and even advertising technique.
Learn the entire publish right here.
Submagic
As somebody who enjoys creating movies for each my social media and shoppers, Submagic has been a lifesaver.
The first motive I selected it over maybe some extra widespread names is that it helps 48 languages. As a bilingual particular person, I usually want computerized captions in languages apart from English.
The most effective half about Submagic is that it generates 98% correct real-time captions in actually seconds to some minutes, relying on the size of the video.
More often than not, I don’t even need to edit something after its job. Different occasions, there are simply possibly a letter or two or some commas. However general, it’s very, excellent.
There’s a nice alternative of various fonts, and it robotically provides related emojis, which is improbable. This device has saved me a lot time. Now after I keep in mind that I used so as to add subtitles manually, I may cry. Actually.
Grammarly
One of many instruments I take advantage of each day is Grammarly, and I can‘t think about dwelling with out its AI powers.
Nonetheless, I’m not an enormous fan of it with regards to solutions. Generally, Grammarly presents corrections that really disrupt the movement and tone of my content material. I really feel like its concepts throw off the vibe I am going for.
So, I primarily use it to catch misspelled phrases and typos. Additionally, I really like its telephone app, which permits me to rapidly repair errors in my messages as properly.
Talking of the app, I am unable to get sufficient of Grammarly’s coolest notifications I obtain when fixing all of the errors in my textual content. For example, look how candy that is:
Jasper
Whereas ChatGPT presents quite a bit, Jasper is No.1 for my social media wants.
Its pre-built templates are improbable. I merely decide the specified SM template, add a fast one-sentence rationalization and bam — my publish is prepared with emojis and hashtags.
However the primary motive why I really like Jasper is its uncanny skill to “get me.” Once I select the specified tone of voice and regulate the parameters, Jasper nails it 8 out of 10 occasions.
It understands the nuance I am going for—playful and conversational for Instagram or informative and authoritative for my LinkedIn. It actually has a “really feel” for that as a result of you may educate it.
It additionally helps me with all video-related issues, reminiscent of hooks, scripts, titles, and descriptions — principally every little thing wanted to make sure my video begins off on the best foot and seems glorious.
Everybody wants AI.
Your small enterprise wants the assistance of AI to maneuver sooner, smoother, and save money and time. However when you develop, you’ll nonetheless want it to proceed rising, enhancing, and never falling behind.
And no, you don’t want to make use of it solely for enterprise functions.
As a small enterprise proprietor, managing non-work-related actions and every day plans may be tremendous difficult, proper? AI can lend a serving to hand with this, too.
If I had to decide on only one device that each small enterprise proprietor ought to use, it is ChatGPT Plus. It could actually help with planning, methods, ideation, knowledge extraction, content material creation, and even coding and website positioning.
And bear in mind — the extra good instruments you’ve got in your toolkit, the higher, sooner, and extra productive you may be, so that you’ll have extra time to benefit from the fruits of your corporation. So, don’t run away from AI — embrace it as a substitute; it’ll repay.
