As an alternative of the one-size-fits-all strategy, the place every merchandise prices the identical variety of factors however varies vastly in private worth, McDonald’s might be certain that every level holder will get rewards that resonate with their distinctive preferences, whether or not that’s fries, burgers or one thing else completely. It’s a win-win, not solely optimizing the perceived worth of rewards for the shopper but additionally sustaining low redemption prices for McDonald’s. Clients would see their factors as a tangible pathway to getting extra of what they love fairly than a generic forex.
Loyalty applications will not be nearly rewarding transactions; they’re about rewarding belief, deepening the shopper relationship and making each interplay depend. By closing the hole between perceived and precise worth, manufacturers can rework their loyalty applications from a cookie-cutter mannequin to a dynamic, customer-centric engine driving repeat enterprise.
