“There’s an undeniable thrill when you snag that one elusive McDonald’s collectible or the final piece to complete your collection,” McDonald’s international chief advertising officer and head of recent enterprise ventures Morgan Flatley stated in a press release. “These new collectible cups commemorate some of our most unforgettable designs and global collaborations over the years, allowing longtime fans to relive treasured moments and helping a new generation make their lasting memories.”
The advert will run in 33 markets worldwide, supported by out-of-home executions utilizing the identical larger-than-life really feel of the movie.
The marketing campaign additionally incorporates a Snapchat AR expertise that enables shoppers to point out off their collectibles. A Collector’s Meal cup supplies free admission to a poolside celebration at Santa Monica Pier in Los Angeles and a free trip on the Phoenix curler coaster at Coney Island on Aug. 17.
CREDITS
Promoting Company of File
Wieden+Kennedy New York
PR/Communications
Golin
EGAMI
BODEN
IW Group
Rogers & Cowan PMK (Lee Road)
Inventive
Wieden+Kennedy New York
Alma
IW Group
Burrell
Boden
Experiential
We Are Social
Digital Advertising
Publicis Groupe
Digital Expertise, Retail
The Advertising Retailer (TMS)
Packaging
Boxer
Paid Media
Starcom
Burrell
Navigation Blvd
Admerasia
