McDonald’s has lengthy appealed to collectors with limited-edition Completely happy Meal toys and merchandise. The chain is scaling issues up this summer time with a nostalgic international marketing campaign spotlighting a few of its hottest keepsakes throughout the a long time.
Created by Wieden+Kennedy New York, “The Great Cup Odyssey” makes use of pictures that would appear at dwelling in a Godzilla film, beginning with vacationers at an commentary deck being startled by an infinite model of McDonald’s mascot Grimace staring by the window.
Set to “L.O.V.E. (L Is For the Way You Look at Me),” the movie continues with a big Hi there Kitty stomping by Bangkok, an outsized Ken and Barbie on the seaside and an infinite Snoopy stopping visitors alongside a mountain go. Surprised newscasters touch upon the worldwide phenomenon as all of the collectibles converge on the Golden Arches to rework into collectible cups.
Six cups nodding to a unique era of Completely happy Meal toys, with themes together with Beanie Infants and Coca-Cola, shall be accessible starting Aug. 13 as a part of a Collector’s Meal.
This additionally marks the primary time McDonald’s has provided considered one of its limited-edition meals throughout breakfast.
That is McDonald’s newest nostalgia play, following campaigns resembling its ode to grandmothers with a Grandma McFlurry, Grimace’s Birthday and the return of the Hamburglar.
