After a four-year hiatus, the Match Bottomed Women are again! As a well-established OG health weblog for girls, it could have appeared odd that we seemingly fell off the face of the earth for some time there. However what can we are saying? Generally life will get in the way in which and forces us to take a step again and re-evaluate.
Similar to a lot of you who’ve needed to put your personal well being and health targets on maintain to prioritize different issues for some time, we’re in a spot the place it’s time to bounce again with renewed power and goal. We invite all girls, particularly these over 35, to affix us on this comeback period by reinvesting in yourselves.
Again to Our Health Weblog for Ladies Roots
Greater than 16 years in the past when FBG was created, the ladies’s well being and health area was all about consuming 1200-1500 energy per day and exercising purely for max calorie burn. Nevertheless it was clear to us that the perpetual pursuit of weight reduction and attempting to be skinny at any value typically felt like we have been attempting to “hate ourselves healthy” and when that inevitably failed, it led us right into a downward spiral of self-loathing.
Our mission turned to interrupt the cycle, disrupt the diet-culture narrative, and introduce a recent perspective—one the place girls educated and fueled to be robust, assured, and badass. We needed one thing higher for future generations of girls. We needed a future the place girls didn’t look to the size for validation of their price.
Within the years that adopted, we labored tirelessly towards that mission and, consequently, the trade started to shift and alter. Physique-positive messaging started to pop up in every single place. A substitute for weight-reduction plan tradition appeared and ladies have been searching for it out.
As stoked as we have been to see that imaginative and prescient turn into actuality, we have been confronted with a brand new problem—what to do subsequent? We discovered ourselves feeling that we’d stated all the things we would have liked to say, completed what we got down to do. And because the Covid pandemic hit, life had begun to drag us in numerous instructions towards futures that didn’t embrace the continuation of the FBG model.
So in 2020, we put the weblog on maintain, hung up the mic, and wrestled with the way forward for FBG.
The Comeback Story
Life is filled with twists and turns that may in the end distract us and transfer our focus away from our personal private targets. It’s not at all times simple to prioritize well being and health when all the things else will get in the way in which. However as we’ve discovered throughout our break, by no means rely your self out for good—a well-timed comeback may be fairly candy!
Whereas life has pulled former homeowners Jenn and Kristen away from the helm of Match Bottomed Women, they hand-picked Alison to take over—which they speak candidly about on this podcast episode. Alison, a long-time FBG contributor, was chosen due to her intensive experience in girls’s well being and health, particularly for girls in peri- and post-menopause, which implies that the FBG model is now fully-equipped to proceed to assist girls of all ages and thru each period of life.
We’ve grown, we’ve modified, and now we’re able to develop and reignite our mission.
Our Mission and Values
Since 2008, The Match Bottomed Women have been disrupting the poisonous diet-culture narrative and introducing a recent perspective — one the place girls ditched the weight-reduction plan drama, stopped seeking to the size for validation of their price, and as an alternative educated and fueled for higher high quality of life and to be robust, assured, and badass.
We imagine that higher well being and health must be extra enjoyable, accessible, and attainable for everyone. And we’re right here that can assist you get stronger, go longer, really feel higher, and be taught to understand your match backside — irrespective of the place you might be in your journey. As a result of, in spite of everything, match bottoms are available all shapes, sizes, and ages! Our new tagline, completely encapsulates this philosophy: “Your bottom. Your life. Your way.”
We’re right here to assist athletic, lively, and adventurous girls (and those that aspire to be) of all shapes, sizes, and ages.
Our mission has at all times been to coach and empower girls to coach and gasoline for a greater high quality of life, specializing in energy, confidence, and being unapologetically badass.
Our values will proceed to information us, together with:
- Simplicity: Providing simple, uncomplicated, approachable recommendation for busy girls.
- Autonomy: Encouraging girls to train their very own physique autonomy with out judgment.
- Integrity: Committing to sincere, moral, and evidence-based content material.
- Inclusion: Welcoming all ranges, shapes, sizes, ages, and backgrounds.
What to Count on from the Re-launch
After greater than 16 years, we stay dedicated to creating compelling, empowering, and academic way of life, well being, and health content material for lively, athletic, and adventurous girls (and those that aspire to be) by each period of life.
This week, we’re kicking off with a collection of thrilling content material to welcome again our beloved neighborhood. After that, you may count on recent weblog posts each Tuesday and new podcast episodes each Thursday. Don’t miss an FBG beat—join our weekly e mail publication to have all of the week’s content material delivered straight to your inbox.
Meet the New Group
The torch has been handed from our former homeowners, Jenn and Kristen, to Alison, our new proprietor and Editor-in-Chief. Alison’s management assures us that we’re in nice fingers, persevering with the legacy with integrity and belief. Learn extra about our new editorial staff and see why Alison is the right match to steer us ahead.
Be a part of Us on This Journey
In the event you’ve skilled a time whenever you needed to step away out of your well being targets, know that you just’re not alone. It’s by no means too late to make a change and get again on observe. We’re proper there with you!
Be a part of us as we proceed our 16-year legacy of empowering girls by health. Join our weekly emails and be a part of a neighborhood that celebrates girls of all ages, energy of every kind, and match bottoms of any and each sort. Whether or not you’re returning to your health targets or beginning recent, the Match Bottomed Women are again—and we’re able to assist you each step of the way in which.
