Pinterest is celebrating the various methods the platform delivers inspiration with a unusual and visually gorgeous 2024 model marketing campaign.
Developed in-house, the marketing campaign includes a trio of movies that use fantastical imagery for instance actual shopper use instances. “Discover Your Aesthetic” is a riff on Alice in Wonderland the place a girl tumbles down a rabbit gap and has a collection of serendipitous encounters with objects starting from goth boots to a mushroom lamp to a tea set, permitting her to mix them right into a single look.
In “No matter You’re Into,” a girl takes on the function of a naturalist utilizing a telescope to identify cats in hats. The advert positions Pinterest as a spot to browse your area of interest curiosity and perhaps even flip it right into a enterprise enterprise. “Queen of the Competition” builds on the festival-style activation Pinterest ran at Coachella to indicate a girl searching varied cowboy-inspired seems to be whereas using an ostrich. The imagery was impressed by Beyoncé’s “Cowboy Carter” and the Pinterest Predicts development forecast, which urged Western gothic as an rising aesthetic.
“Pinterest is completely different for each one who makes use of it,” Pinterest’s vp of world artistic Xanthe Wells informed ADWEEK. “It’s a spot the place they are often themselves, the place their inspiration and desires are actualized—and sometimes takes them on a journey they didn’t count on.”
The movies used actual props slightly than CGI to emphasise that Pinterest is concentrated on serving to customers take motion in the true world slightly than dwelling within the digital one. The marketing campaign will run throughout TV, streaming, social, digital, programmatic and cinema within the U.S. and U.Okay. all through the summer time, with Pinterest rolling out a brand new set of advertisements in September that may air by means of November.
