Garcia and Trade noticed designer Martine Rose creating soccer jerseys and hip-hop’s embrace of the soccer package and noticed a method to colorfully signify fandoms and rivalries equivalent to Tijuana and LAFC or famous person “Chicharito” Javier Hernández’s present and former groups Chivas and Galaxy.
In addition they noticed, after the success of the 2023 match, a willingness by the highest echelons of Liga MX and MLS to enhance the match. Valadez mentioned Liga MX president Mikel Arriola and head of operations Victor Guevara joined MLS commissioner Don Garber and his deputy Gary Stevenson in reviewing edits of the advertisements, whereas the groups supplied a unprecedented quantity of entry.
“Everybody from [Inter Miami owner David] Beckham giving access to players and old footage to [Austin FC owner] Matthew McConaughey, who wanted to be in it but couldn’t, giving us footage of him being hands-on in the stadium,” Valadez mentioned. “America gave us their real La Monumental ultras fans, Pumas gave us their mascot, their stadium, Jorge Campos—everyone committed, and that shows, to me, that there’s momentum to go somewhere.”
