Large strikes towards higher effectivity and safety

HubSpot rolled out one other enormous batch of updates in July, and we’ve sifted by means of them to select
out the game-changers from the nice-to-haves. This month, the massive information is all about improved
knowledge administration, making buyer interactions smoother and reducing down the time you
spend on busy work. Gross sales groups, get able to stage up with superior new instruments for managing
leads.

With out additional ado, listed below are the must-know HubSpot updates for July 2024 that managers
and admins ought to take a look at:

Updates HubSpot managers will love

• Securely retailer extremely delicate knowledge in HubSpot
• Improve your buyer engagement with advertising SMS replies
• Automate and handle subscription billing in HubSpot
• Centralize gross sales duties with the brand new Gross sales Workspace
• Create customized object data on iOS
• Get deeper buyer perception with the Firm Well being Rating Builder
• Make outbound calls instantly from the navigation with HubSpot
• Get higher visibility in engagement monitoring with the Allbound Timeline Card
• Cell lead administration: handle leads anytime, wherever

Updates HubSpot directors will love

• CRM knowledge backup: safeguard your worthwhile data
• Maintain your CRM clear with new “gibberish spam detection” in type submissions
• Shortly visualize workflow efficiency with built-in conversion reporting
• Optimize lead administration with stage calculated properties
• Increase productiveness with HubSpot’s fast create function

Updates managers shouldn’t miss

Securely retailer extremely delicate knowledge in HubSpot

What’s new: HubSpot tremendous admins can now create customized properties to retailer extremely delicate
data like Social Safety Numbers and checking account numbers with restricted consumer
entry.

The way it helps you
Gross sales, advertising and repair groups can safely handle delicate knowledge, making a
complete and unified buyer profile to enhance operational effectivity and buyer
interactions. This replace expands upon latest sensitive-data updates, together with much more
delicate knowledge varieties and enhanced encryption.

Standing: Non-public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: Enterprise

Dig deeper: Restricted HubSpot breach reminds us there’s threat in SaaS apps and knowledge storage

Improve your buyer engagement with advertising SMS replies

What’s new: Groups can now view, manage and reply to SMS replies from advertising contacts instantly on their Advertising and marketing SMS cellphone quantity in HubSpot.

The way it helps you
This replace permits entrepreneurs to interact in reside, two-way conversations with clients, reworking SMS into a robust relationship-building device. By responding to buyer replies through SMS, entrepreneurs can drive purchases and enhance model loyalty by means of distinctive buyer experiences.

It needs to be famous that this replace is designed particularly for receiving and responding to replies to SMS messages despatched by means of the advertising SMS device and workflows. It’s not designed for 1-to-1 gross sales or buyer assist conversations.

Standing: Dwell
Relevant HubSpot Hubs: Advertising and marketing Hub
Relevant HubSpot Tiers: Skilled and Enterprise

Automate and handle subscription billing in HubSpot

What’s new: Now you can automate subscription administration and recurring billing no matter your fee processor, with the added skill to pause and resume subscriptions instantly from the CRM.

The way it helps you
This replace permits organizations to effectively handle recurring retainers and buyer renewals by means of Commerce Hub Subscriptions, even should you’re not utilizing HubSpot Funds. By automating billing processes, companies can cut back workloads round invoicing and fee assortment, lowering administrative overhead and bettering money movement administration.

This replace additionally features a new skill to pause subscriptions, providing flexibility for patrons who want a short lived break and serving to to scale back churn.

Standing: Public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers

Centralize gross sales duties with the brand new Gross sales Workspace

What’s new: The Prospecting Workspace is evolving to change into the Gross sales Workspace, permitting salespeople to handle each pipeline constructing and deal closing from one centralized location.

The way it helps you
For groups the place each salesperson should generate and handle their pipeline, this replace is massive. The Gross sales Workspace unifies pipeline technology and deal-closing actions, permitting BDRs, Account Executives, and full-cycle reps to prioritize impactful gross sales actions with out navigating throughout the CRM.

This new method helps salespeople deal with actions that drive income to allow them to hit their gross sales targets extra successfully.

Standing: Non-public Beta
Relevant HubSpot Hubs: Gross sales Hub
Relevant HubSpot Tiers: Skilled, Enterprise

Create customized object data on cell

What’s new: Customers can now create customized object data instantly from the worldwide create menu on the iOS and Android cell apps.

The way it helps you
This replace permits customers to create customized object data on the go, boosting productiveness and suppleness for groups working remotely or within the discipline. With this functionality, customers can rapidly seize essential data in real-time, making certain knowledge accuracy and up-to-date data.

This function is particularly worthwhile for many who want to take care of consistency throughout customized objects inside HubSpot whereas utilizing the cell app.

Standing: Dwell
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: Enterprise

Get deeper buyer perception with the Firm Well being Rating Builder

What’s new: This device lets customers weight properties and actions on firm and related contact data to generate an aggregated Firm Well being rating.

The way it helps you
This replace is particularly useful for buyer success groups seeking to establish traits, alternatives, and potential points inside their buyer base. By mechanically aggregating and evaluating knowledge factors about particular person corporations, groups can effectively establish which clients derive vital worth and that are vulnerable to churn. This knowledge improves your staff’s skill to proactively tackle buyer wants and enhance retention.

Be taught extra about customizing well being scores within the buyer success workspace.

Standing: Public Beta
Relevant HubSpot Hubs: Service Hub
Relevant HubSpot Tiers: Skilled, Enterprise

Make outbound calls instantly from the navigation with HubSpot

What’s new: Now you can make outbound calls utilizing the calling icon within the navigation, by merely coming into the recipient’s cellphone quantity and clicking “dial.”

The way it helps you
This replace affords a quicker and extra versatile method to make outbound calls in HubSpot, eliminating the necessity to navigate to particular report pages. By streamlining the calling course of, gross sales and repair groups can step up their productiveness and cut back time spent on administrative duties.

Standing: Public Beta
Relevant HubSpot Hubs: Buyer Platform, Gross sales, Service
Relevant HubSpot Tiers: Enterprise, Skilled, Starter

Dig deeper: What HubSpot’s LinkedIn integration means for the way forward for gross sales and advertising

Get higher visibility in engagement monitoring with the Allbound Timeline Card

What’s new: The Allbound Timeline Card supplies a calendar view of actions on report pages, permitting customers to see engagement ranges and actions with out switching tabs or scrolling.

The way it helps you
This function helps customers rapidly assess communication with contacts at a look. It separates outbound from inbound interactions, making it straightforward to find out response ranges. Managers can use this device to guage gross sales reps’ efficiency and establish areas for enchancment, making certain environment friendly prospecting and account administration.

Standing: Public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers

Cell lead administration: Handle leads anytime, wherever

What’s new: HubSpot’s cell app now contains lead administration capabilities, permitting BDRs, SDRs and gross sales reps to navigate lead phases, conduct outreach, and qualify leads on the go.

The way it helps you
Reps can now preserve continuity between desktop and cell, giving a pleasant enhance to productiveness and permitting for more practical lead qualification whereas out within the discipline. This replace makes cell prospecting extra handy by offering a devoted lead administration answer, eliminating the necessity to soar between completely different app options.

Standing: Dwell
Relevant Platforms: Gross sales Hub (through iOS and Android)
Relevant HubSpot Tiers: Professional and Enterprise (paid seated customers solely)

Updates HubSpot admins shouldn’t miss

CRM knowledge backup: Safeguard your worthwhile data

What’s new: CRM Information Backup now means that you can manually export all contacts, corporations, offers, tickets, customized objects, merchandise, calls and duties in a CSV zip file with a single click on.

The way it helps you
This function addresses a major want for knowledge preservation. Whereas particular person object exports can be found, a full knowledge backup was beforehand unavailable. Common backups guarantee enterprise continuity and peace of thoughts, defending towards unintended adjustments from integrations or workflows.

By sustaining backups, you may rapidly restore your knowledge to its authentic state if undesirable adjustments happen, making certain your small business operations stay uninterrupted.

Standing: Non-public Beta
Relevant HubSpot Hubs: All paid hubs
Relevant HubSpot Tiers: All tiers (Enterprise tier can create backups each 24 hours, others weekly)

Maintain your CRM clear with new ‘gibberish spam detection’ in type submissions

What’s new: HubSpot now options AI-powered gibberish detection that identifies spam in type submissions, particularly concentrating on gibberish within the contact’s first title, final title and message properties.

The way it helps you
This replace helps combat spam type submissions that will in any other case muddle your CRM knowledge with meaningless data. By mechanically filtering out junk submissions, advertising groups can deal with real leads and cut back overhead. This device makes it simpler to maintain your CRM knowledge clear and dependable.

Standing: Non-public Beta
Relevant HubSpot Hubs: Content material and Advertising and marketing
Relevant HubSpot Tiers: Skilled, Enterprise

Shortly visualize workflow efficiency with built-in conversion reporting

What’s new: The workflow editor now shows mixture conversion and efficiency knowledge instantly on every workflow’s diagram, providing new insights into workflow effectiveness.

The way it helps you
These improved reviews will assist customers to grasp and optimize their automation methods. By visualizing efficiency metrics like whole enrollment counts, endpoint attain percentages, and department motion paths, admins can simply establish what’s working greatest inside workflows.

Standing: Public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: Enterprise

Optimize lead administration with stage calculated properties

What’s new: New stage calculated properties for leads observe the date leads enter and the time leads spend in every lead pipeline stage, permitting for higher reporting and efficiency evaluation.

The way it helps you
This replace simplifies the method of monitoring lead development by offering insights into the time it takes to maneuver leads by means of your preliminary gross sales engagement processes. Gross sales groups can use this data to prioritize work, extra simply consider staff efficiency associated to leads, and automate actions primarily based on lead motion.

Be taught extra about stage calculated properties.

Standing: Dwell
Relevant HubSpot Hubs: Gross sales Hub
Relevant HubSpot Tiers: Professional and Enterprise

Increase productiveness with HubSpot’s fast create function

What’s new: A brand new fast create button within the prime navigation bar permits customers to effortlessly
create contacts, corporations, offers, and tickets throughout the platform in actual time, with out dropping
focus or context.

The way it helps you
This function considerably cuts down on wasted task-switching time, enabling customers to create new
data with out navigating away from their present workspace making interactions smoother. It
maintains your workflow context, lowering disruptions and serving to you keep targeted in your
duties.

Standing: Dwell
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers

July’s updates are all about making issues simpler, quicker and cleaner. Put them to work to assist
your staff work smarter and higher join with consumers. Maintain an eye fixed out for the subsequent curated
listing of huge updates coming your means subsequent month!