Different teasers included texts between Fallon and Kardashian, through which she responds to his posts: “What the hell is this?”
Kardashian then appeared on her rival’s present to share the reality: her Beats headphones are the one actual ones on sale.
Beats final partnered with Kardashian in 2022, when their special-edition Beats Match Professional turned the model’s best-selling collaboration and bought out on Apple.com.
Beats’ technique for this collaboration is considerably paying homage to CeraVe’s partnership with actor Michael Cera for the Tremendous Bowl earlier this yr. That marketing campaign additionally performed into an unintended title affiliation (CeraVe vs Cera, Jim vs Kim) and constructed hype earlier than launch by fueling false rumors a couple of celeb’s function (with CeraVe, folks speculated whether or not the actor was the skincare model’s founder).
