Belief Khloé Kardashian to blindside us precisely one month earlier than Christmas together with her first signature perfume launch. The entrepreneur teased the information of her scent, XO Khloé, final week, on Instagram, however the Brits can really feel additional smug as a result of it is coming to us first (at present), because of an unique partnership with Harrods, earlier than rolling out within the US at Ulta from 1st December and different territories from Spring 2025.
We had been one of many first to get our arms on a pattern and truthfully, it wasn’t what we anticipated. Whereas the timing could also be winter, the scent is pure spring-summer, although it has a chameleon-like versatility to work throughout totally different moods and vibes. It sees a change of tempo. Androgynous sandalwoods and barely-there pores and skin scents have led perfume tendencies for the previous 12 months, however XO Khloé is a dedicated, unadulterated detonation of florals.
The complicated factor is, she’s naughty and good. It smells like seduction and flowers, and whereas I instantly categorised it as a horny date evening fragrance, my desk mate disagreed. “This is a cutesy, daytime spring scent,” she mentioned. “You’d wear it to a wholesome picnic.” She may additionally scent quite a lot of fruitiness, the place for me it was all petals.
The scent has a crowd-pleasing familiarity to it – it sits alongside decided florals like Viktor & Rolf’s Flowerbomb (simply with out the spice), nevertheless it additionally has a bit subtle creaminess that takes a second to return by way of and nods to luxe coquettish scents like Delina by Parfums de Marly.
The precise anatomy of the fragrance consists of crystallised rose petals, a contact of praline, musks and tender woods, which is the way it manages to really feel candy, attractive, heat and tender. As for the mix, Khloé tapped up grasp perfumer Alberto Morillas (the nostril accountable for Calvin Klein CK One, Le Labo Tubereuse 40 New York, YSL Saharienne and Gucci Bloom, amongst others) and Clement Gavarry at main scent analysis and improvement agency, Firmenich.
And in case you are questioning how concerned Khloé was within the course of, her reply is very. “Creating this fragrance has been such a special journey for me,” Khloé wrote in the press release. “I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish. I’m especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I’m so happy with the final product. I cannot wait to share it with everyone!”
For extra from GLAMOUR’s Senior Magnificence Editor, Elle Turner, observe her on Instagram @elleturneruk
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