Hartmann hopes the winner will discover methods to seize consideration and inform surprising tales in regards to the model’s expertise. For instance, some folks use its gear to clear snow from stadiums, whereas its autonomous tractors and herbicide sprayers with built-in cameras can exactly goal weeds.
She would additionally wish to see the corporate collaborate with different manufacturers to showcase their sourcing, similar to telling a narrative in regards to the potato growers supplying McDonald’s.
“We have to attain these people who perhaps have decisions to go to Google or Apple,” Hartmann mentioned. “We wish them to know that there’s purpose-driven work they will do at an organization that’s attempting to make it simpler for farmers to feed the world with much less land and fewer sources in a sustainable manner.”
