See Bakish’s full memo beneath:
Staff,
As our advert gross sales group continues its momentum, Jo Ann Ross has determined to step down from her position as Chairman of Paramount Promoting on the finish of the month, having helped prime our gross sales workforce for an additional sturdy Upfront season.
Jo Ann has steered our promoting enterprise from one milestone to the subsequent. She oversaw the profitable integration and evolution of our mixed advert gross sales group within the midst of the pandemic. She was additionally instrumental in reimagining our Upfront final 12 months, a format that others have tried to duplicate. Extra not too long ago, Jo Ann was important in our efforts to ship a historic Tremendous Bowl LVIII that set a document for viewership and gross advert income, topping off a formidable roster of storied Tremendous Bowls since becoming a member of CBS in 1992.
In a profession outlined by “firsts,” Jo Ann has been a driving power for the development of our firm and the trade at giant. Her legacy is just unmatched because the longest-tenured gross sales head in tv and the primary lady to function gross sales chief of a broadcast community. Many times, she’s proven a pure capacity to create super worth for our promoting purchasers and for Paramount, tapping into new areas of development and growing game-changing partnerships. From the early days of building unprecedented model integrations for now iconic franchises like Survivor, to the launch of Paramount+ and the expanded premium streaming video alternative for advertisers, to her integral position within the formation of our ongoing partnership with TNT Sports activities for the NCAA Match, Jo Ann has had an indelible impression that can proceed for years to return.
A devoted mentor, Jo Ann has paved the best way for numerous others. She was pivotal within the creation of The Trade, which brings collectively ladies leaders in promoting to foster significant connections and dialog, and the ANA’s SeeHer motion to extend the illustration and correct portrayal of ladies and ladies in media, advertising and marketing and leisure. She additionally facilitated the event of Paramount’s Gross sales Affiliate program, an initiative to diversify the gross sales workforce’s entry-level workforce pipeline. Jo Ann’s unwavering dedication to creating a distinction extends to her longtime assist of Memorial Sloan Kettering’s annual Cycle for Survival and her work as an energetic board member of Reisenbach Philanthropies, the Advert Council, the Worldwide Radio and Tv Society, the Video Promoting Bureau and FourBlock, a corporation for veteran profession readiness.
Above all, Jo Ann cares deeply about her teammates, purchasers and friends — relationships constructed round belief, respect and reliability as hallmarks of her character and trailblazing profession. Her ardour for her work and willpower to win have made Paramount a must-buy and key associate to the most important advertisers on the earth. And, underneath the continued management of John Halley, the gross sales group is properly positioned for future success.
