Séguéla’s father was happy with him changing into a profitable pharmacist and purchased him his first automotive, a Citroën 2CV.
“I used the Deux Chevaux to journey world wide, to greater than 60 nations throughout two years,” Séguéla instructed ADWEEK by means of an interpreter. He traveled the globe in that automotive to find completely different medicines and create options for the pharmaceutical trade.
After his epic journey, Séguéla transitioned into advertising, first within the press after which with an company, the place he did pharmaceutical promoting. So returning to well being care promoting appears full circle for him.
“It’s an honor to be related to the reinvention of well being care communications,” stated Séguéla. “Much more so, I’m honored to be a part of Havas’ story. It’s one that can take the lead, hand in hand with science, to rework the best way we take into consideration well being and wellness.”
Séguéla stated that Jacques and different pharmaceutical promoting must continually discover the correct steadiness between medical scientific experience and creativity to have success.
A storied historical past
After Séguéla transitioned from pharmacy to promoting, his profession took off. He launched his personal company at 35 and made a reputation for himself along with his iconic Citroën work, in addition to a marketing campaign that helped elect and re-elect President François Mitterrand over a 14-year interval.
Séguéla has labored for over 55 years on over 1,500 campaigns, but it surely was Citroën that made him a star. His work launched galloping horses to kind the model’s double arrows. In a loopy stunt in 1985, the model launched a Citroën Visa GTI off an plane service, then had it emerge from the ocean atop a submarine.
There’s a nice line attributed to Séguéla concerning the trade, taken from his ebook: “”Don’t inform my mom I’m in promoting, she thinks I’m a pianist in a brothel.”
At 90, Séguéla stated he can be concerned in each marketing campaign and pitch at Jacques. “I’m nonetheless working as a result of I’ll give my soul to this new community,” stated Séguéla.
He added that his position and mission with this new community is to place extra love into creativity within the pharmaceutical trade, in addition to infusing AI into the community because the know-how turns into extra extensively accepted.
Séguéla stated he needs his legacy to be about creativity. He recalled when he met DDB founder and famed adman Invoice Bernbach, who had wished to purchase RSCG, although Séguéla wasn’t able to promote. He requested Bernbach for recommendation about what he ought to do along with his profession. Bernbach instructed him that he had to verify to maintain his artistic spirit alive and infuse it continually within the company. By doing that, success would observe.
Séguéla stated that he needs his legacy, and the legacy of his namesake company community, to be about placing power into “doing the most effective artistic work.”
