Jacques Séguéla was one of many unique Mad Males of France. His prowess as an adman produced notable and lasting campaigns for Citroën, Air France, Membership Med and Louis Vuitton.
Séguéla was the founding father of RSCG, which merged with Eurocom to create Euro RSCG, which grew to become Havas. Now Havas is naming a Havas Well being community after Séguéla, a Havas founding companion, combining a number of companies into Jacques, a well being and wellness disruptor.
Havas has additionally rebranded its international well being company community to Havas Well being Community. With the brand new construction, all Havas Well being companies will consolidate into three aggressive choices: Jacques; Havas Life, a world well being powerhouse in 80 nations; and Havas Lynx, a digital well being model transformation.
The announcement comes on the identical day the Cannes Lions Worldwide Pageant of Creativity stated it would award the Lion of St. Mark to Séguéla, representing his lifetime achievements of creativity in communications.
Jacques companies are designed to disrupt the norms of well being and wellness promoting, encouraging pharma, well being and health-adjacent corporations to see well being and wellness advertising from a special perspective.
The rebrand for Havas Well being began a 12 months in the past as a result of, as Donna Murphy, international CEO of Havas Well being Community and Havas Inventive Community instructed ADWEEK, “we appeared like alphabet soup; we had names everywhere.”
Murphy stated there was a necessity for simplification, particularly with its disruptor companies, and Séguéla appeared an ideal individual to call that community after, since he has been a disruptor his complete profession.
“The legacy and the distinction to symbolize him as a artistic disrupter was bar none,” stated Murphy of Séguéla.
Havas Well being Community’s new naming construction marks the unification of the corporate’s artistic, media and well being networks underneath its “One Havas” strategy.
A pharmacist earlier than an adman
Séguéla is now 90 however reveals no indicators of eager to retire. He’s nonetheless pitching, nonetheless within the combine with purchasers and plans on being lively at Jacques.
Although Séguéla is extra recognized for automotive and journey advertising, he got here from a well being care background. His grandmother was a healer, his mom was the primary feminine surgeon in France, and his father was a pioneer in radiology. Following of their well being care footsteps, Séguéla skilled to be a pharmacist.
