Paramount can be coming off the most-viewed Tremendous Bowl ever. What’s the significance of sports activities, but in addition ladies’s sports activities, to this upfront?
On that entrance, there’s no query. We’ve got Nationwide Ladies’s Soccer League and Ladies’s Nationwide Basketball Affiliation video games, however there’s no query that there’s numerous curiosity round [women’s sports], and companies are being very clear about that as a spotlight and a precedence. Coming off of the ladies’s Remaining 4, there’s simply no query that it has captured the nation’s consideration and creativeness. It’s a terrific improvement. The CBS Sports activities portfolio is one that’s characterised by shortage. In different phrases, there are 17 regular-season Nationwide Soccer League video games, there’s one PGA match per weekend and March Insanity takes place over three weeks. Once you’re working in a really high-demand, scarce map, it provides you numerous management. We’ve got worth management, and we’re super-fortunate to be representing these leagues. We really feel actually good in regards to the continued progress and the curiosity in it.
Lastly, measurement has been a giant matter of dialog forward of the upfront the previous few years, however the progress hasn’t been the place consumers wanted it. What progress will there be this time round?
Using various currencies is certainly rising within the activation of strategic segments or behavioral and intent-based segments, somewhat than demographics. The story of this yr is the introduction of Nielsen’s panel plus huge information product. That they had somewhat little bit of a false begin final yr. I feel the truth on the Nielsen entrance is that there are most likely going to be some outlets which are guaranteeing panel-only and a few are going to need panel plus huge information. There’s an entire lot of math that must be taken care of in between there, however panel plus huge information is a brand new foreign money similar to VideoAmp is a brand new foreign money, similar to Comscore is a brand new foreign money, similar to iSpot is a brand new foreign money. And it deserves the identical scrutiny.
