By Sean Tinney Might 10, 2024
Your affirmation e mail is a crucial first impression. It units the tone in your relationship with subscribers and may enhance engagement for future emails.
Image this – you simply booked your dream trip on-line. However you by no means obtained an e mail affirmation. Chances are you’ll be questioning in case your order was processed. Now you need to spend time contacting the journey company to verify your trip was booked. That isn’t a very good expertise.
You wouldn’t need to try this to your prospects. That’s why that you must arrange a very good affirmation e mail.
On this article, you’ll be taught:
How you can write a affirmation e mail
At its core, a affirmation e mail is simply that what it feels like. Its function is to “verify” that you simply obtained their data or order. However relying on the kind of affirmation e mail, your e mail shall be structured otherwise.
A standard ingredient every e mail ought to have is a “thanks.” It’s vital to let your prospects know you recognize them. This may very well be included as a headline or within the first sentence.
Right here’s easy methods to write the remainder of your affirmation emails:
Order affirmation
Your order affirmation e mail ought to comprise one or two sentences to incorporate a thanks and details about when their order will ship. This may very well be so simple as “We’ll ship you one other e mail as quickly as your order ships.”
See how Cometeer begins off their affirmation emails.
Individuals who place an order on-line will usually save their affirmation e mail to allow them to reference it later. So make it simple for them to search out the data they might be in search of, which ought to embrace:
- an order quantity that may be referenced
- an inventory of what they ordered
- a abstract of their contact particulars together with the transport tackle.
- a hyperlink to trace their order standing
See the total Cometeer e mail. This quite simple strategy is all you want for an order affirmation e mail.
Reserving affirmation
Present the main points of what was booked together with:
- the title of the particular person
- affirmation quantity
- the date(s) and time if related of the reservation
- location
- some other related data
You might also need to contemplate a message concerning altering their reservation or including contact data.
Tock at Elske, a restaurant in Chicago, provides a piece for his or her cancellation coverage and questions on the backside of their affirmation emails.
Registration affirmation
Begin your registration affirmation e mail off with the occasion title and date. You too can add a handy “add to calendar” button. This makes it simple for folks so as to add the occasion to their calendar, growing the probabilities they attend the occasion.
See how VentureBeat buildings their webinar affirmation e mail:
Subscription affirmation
It’s vital to have prospects confirm their e mail tackle. It’s primarily having the client say “sure, I need to obtain an e mail from you,” twice. This helps you enhance your supply price and get increased e mail engagement.
Your copy will be so simple as “Please verify your e mail tackle”. And have a name to motion with “Affirm your e mail”. That’s it, no have to overthink this e mail. Extra particulars about you will be offered in your welcome e mail.
This e mail from Zencastr leaves little question what motion they need subscribers to take.
How you can arrange a affirmation e mail (in 5 simple steps)
Earlier than you’ll be able to arrange your affirmation e mail, you’ll want to enroll with an e mail advertising and marketing service supplier (ESP), corresponding to AWeber.
Step 1: Construct your affirmation e mail
You will have two choices for constructing your e mail – use a drag and drop builder to tug the weather you’d like to incorporate in your emails, or you’ll be able to start with a pre-built template. Some e mail advertising and marketing companies have already got affirmation e mail templates you should utilize.
Right here’s what the setup web page for AWeber’s affirmation template appears like.
Step 2: Write your affirmation message
Your affirmation e mail ought to be brief and direct. The e-mail also needs to verify their transaction.
Step 3: Create your affirmation touchdown web page, aka your “thanks web page”
Establishing a touchdown web page is a crucial a part of the affirmation e mail setup. Why? As a result of it lets folks know that their data was obtained. It establishes a very good first impression by thanking them for his or her order or for signing as much as your e mail checklist. And it directs folks to examine their inbox for extra data.
AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you should utilize AWeber’s default affirmation web page. You specify your affirmation touchdown web page throughout the signup kind settings for the signup kind that triggers the web page.
Right here’s what this appears like inside an AWeber account.
Right here’s the customized thanks web page that you simply noticed the hyperlink to within the picture above. It’s quite simple, however it lets new subscribers know their data was obtained and what they need to do subsequent.
Associated: How you can create a touchdown web page in 8 steps
Step 4: Arrange your affirmation success web page
That is the web page a brand new subscriber sees after they’ve confirmed their e mail. The success web page is just wanted with an e mail affirmation.
Right here’s an instance of what a hit web page appears like:
Your success web page can look nonetheless you need it to look. It may be hosted in your web site, or you’ll be able to set it up so folks go to your Fb web page or your TikTok profile after their e mail tackle is confirmed.
AWeber prospects can even personalize their “success web page” with every new subscriber’s data (like with the subscribers’ first title for instance) or with no matter different data that was requested within the enroll kind.
Step 5: Arrange your automation
By automating your e mail, you’ll be able to join along with your subscribers instantly and mechanically. (Plus, save your time!) And with the right writing methods, your emails shall be compelling and sound human, as an alternative of robotic.
Sorts of affirmation emails
There are 4 predominant forms of e mail affirmation messages:
- Order affirmation – confirms the transaction of a services or products
- Reserving affirmation – informs a buyer that resort, flight, and different journey preparations have been made
- Registration affirmation – gives affirmation that buyer is registered for upcoming occasion
- Subscription affirmation – additionally referred to as an opt-in e mail, requires prospects to substantiate their e mail tackle to finish opt-in course of
8 superior affirmation e mail examples
1 – Chipotle
Why it’s superior:
Chipotle’s subscription affirmation e mail, often known as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do.
2 – AWeber
Why it’s superior:
Within the confirmed opt-in e mail for our AWeber Weblog E-newsletter beneath, we inform subscribers about the advantages of being on our checklist (free weblog posts, programs, and ebooks!). This helps to enhance the conversion price of our confirmed opt-in e mail.
As soon as subscribers confirmed their e mail, it’s time to formally welcome them to your e mail checklist.
3 – American Airways
Why it’s superior:
American Airways doesn’t overdo the e-mail with textual content. They hold it easy by simply offering the important data.
4 – Allbirds
Why it’s superior:
Be happy to maintain your affirmation emails on model, like Allbird with their distinctive approach to thank “ewe” (intelligent).
5 – Codeverse
Why it’s superior:
Your affirmation emails could also be saved and referenced at a later time, so embrace any and all related data. Codeverse does this properly by together with the date, day, time, participant, and site.
6 – BEE
Why it’s superior:
BEE is obvious and upfront – your subscription is not going to be activated till you verify your e mail. It will assist ensure a excessive supply price and a extra engaged viewers.
7 – DoorDash
Why it’s superior:
DoorDash units the expectation up entrance with a countdown timer on when you’ll be able to anticipate your order to reach. Additionally they present a hyperlink to trace your order together with a affirmation of what was ordered.
8 – Hipmunk
Why it’s superior:
Should you want extra incentive to substantiate your e mail tackle, Hipmunk features a checklist of cool issues you are able to do in your account.
What’s a affirmation e mail?
A affirmation e mail is a transactional e mail that’s set as much as mechanically exit to somebody who simply took a particular motion, corresponding to putting an order, subscribing to an e mail checklist, or registering for an occasion.
Why do you have to ship a affirmation e mail
Sending a affirmation e mail is an e mail advertising and marketing greatest observe as a result of it:
- Reassures your prospects that you simply obtained their data.
- Provides prospects peace of thoughts that their request was processed.
- Establishes confidence and belief along with your model.
- Prevents mistyped and pretend e mail addresses from cluttering up your checklist.
- Improves deliverability. Sometimes, once you ship a subscription affirmation e mail, you require the subscriber to click on a hyperlink to substantiate their e mail tackle. That is known as a double opt-in, and it might probably usually result in extra emails reaching your subscribers’ inboxes.
Distinction between affirmation and welcome emails
A affirmation e mail is just like a welcome e mail, however it serves a special function. The graphic beneath reveals when a affirmation e mail is shipped inside a subscriber’s onboarding sequence. Welcome emails, as you’ll be able to see beneath, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).
For extra details about welcome emails, together with easy methods to write one, see our weblog put up, Welcome E mail Campaigns: How you can Onboard New Subscribers.
Assist writing affirmation emails
Want just a little assist or inspiration determining easy methods to write your emails. We’ve acquired you coated with our Free What to Write Information.
Get began along with your affirmation emails! Create your FREE account with AWeber at present, and alter the best way you ship emails perpetually.
