Harris can be leaning on her help of abortion rights to win voters early on in her marketing campaign, stated Mark Jablonowski, president and chief know-how officer at DSPolitical.
Reaching younger voters
Harris’ marketing campaign has additionally rapidly jumped on memes and on-line tradition.
For instance, a slew of memes has emerged from a 2023 occasion on the White Home for Hispanic leaders the place Harris stated, “You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you.” As a play on the meme, the bio of the Harris marketing campaign’s X account, @KamalaHQ, says “providing context.”
And after Charlie XCX posted on X, bringing Harris into the fold of her hit summer time album “Brat,” the Harris marketing campaign used the publish by itself social channels.
Jake Sticka, vp of digital and a political communications professional at advertising and marketing company Rational 360, stated Harris ought to proceed to make use of memes to attach with voters.
“The Biden campaign built a team of smart, innovative digital practitioners, but they were sometimes hamstrung by a candidate that, Dark Brandon memes aside, was not always comfortable in new media settings,” he stated. “In Harris, they have a candidate who gets it.”
However Blue State Digital’s Reif warned that doing so would require greater than one-off posts.
“Campaigns need to make news and capitalize on moments, but they also need to do that a lot—everything is a flash in the pan,” he stated.
