Harvest noticed a median return on advert spend of $4.06 for every channel it was used with, notably greater than the everyday $3 ROAS that’s frequent within the retail business, per the 2023 U.S. Digital Advert Spending report by eMarketer.
Harvet additionally recognized alternatives in underutilized channels like Pinterest and TikTok, the place interest-based audiences provided greater ROAS. This meant the retailer might strategically allocate its funds to maximise for revenue and development.
“When you’re building a statistical model, it’s easy to build something that accurately predicts—that describes it in mathematical terms—but doesn’t give you the insight into what each channel is actually doing and how it’s contributing,” stated Sturino. “The AI piece is helping in that area.”
