Contemplate the why: Does this stunt must happen on April Fools’ Day? Wouldn’t it make extra influence when different manufacturers aren’t doing comparable activations? Is the one justification for the stunt that it’s April Fools’ Day and types must take part? What does it appear like to ladder the stunt beneath an overarching marketing campaign?
Break by the partitions of April Fools’ and use this as an enormous blip on the radar to liven up an extended marketing campaign.
