Honda has introduced a partnership because the first-ever, unique automotive associate of Twitch Rivals, the favored event sequence.
Aiming to advance its presence in gaming and esports, Honda desires to attach with players in any respect ranges, together with Twitch’s rising younger grownup viewers. That is good for Twitch as a result of it isn’t straightforward to select up new sponsors or proceed with current ones throughout a tricky time for the gaming business. Twitch itself had 500 layoffs in January.
The brand new Honda Twitch Rivals year-round partnership is highlighted by the “Chat’s Civic Mods” interactive phase that might be featured in a number of episodes launching July 18 on Twitch. In every of the upcoming Chat’s Civic Mods episodes, the Twitch Rivals fan group may have the chance to digitally customise a brand new 2025 Civic hybrid sedan by means of chat polls – timed to the car’s latest arrival at Honda dealerships.
The ultimate Twitch Rivals crowdsourced, custom-designed Civic hybrid sedan design might be unveiled at TwitchCon 2024 in San Diego from September 20 to September 22, 2024. The personalized Civic hybrid will then be given away to 1 fortunate Twitch Group member as a part of TwitchCon weekend.
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“Honda joining Twitch Rivals as the first-ever and exclusive automotive partner is an important next step in our growing relationship with the gaming community that kicked off more than 10 years ago,” mentioned Megan Amic, supervisor of media technique, American Honda Motor Co., in a press release. “Honda’s new expanded partnership with Twitch Rivals will introduce our fun new fuel-efficient gateway vehicles, like the new 2025 Honda Civic hybrid, to GenZennial gaming fans.”
“We are pleased to welcome Honda as our exclusive automotive partner of Twitch Rivals,” mentioned Lou Garate, Amazon Advertisements head of properties, in a press release. “This partnership will enable Honda to support creators and connect with the passionate Twitch Rivals community to deliver memorable and personalized moments. The partnership also positions Honda to reach the millions of people who come together on Twitch to connect, engage and create live entertainment experiences together.”
Further key parts of the brand new Honda Twitch Rivals partnership embrace a set of {custom}, in-stream Honda integrations all through the season. The Twitch Rivals group will expertise Honda’s “Charged Up Chat” highlighting high feedback from the Twitch group, Channel Skins that includes Honda car messaging, in-stream Chatbot interplay the place followers can study extra about Honda with !honda, Chat Performs Video games – the place the chat group might be introduced with Honda-branded Maze and Reminiscence interstitial video games that permit them to supply choices to beat the sport collectively, and a Honda-branded Chat emote.
Participating with a beneficial viewers
Honda youth initiatives, together with gaming and esports, have helped to make the Honda Civic an unparalleled success.
Honda entered the video gaming area over a decade in the past and, since then, has partnered with among the most storied video gaming franchises, together with Forza, Guitar Hero Reside and Hearthstone Crew Brawl. In 2019, Honda considerably grew its gaming footprint by establishing a presence in esports with Crew Liquid (now Crew Liquid Honda within the LCS) and jumpstarting a rising relationship with Twitch with 70%
of its Twitch group between the ages of 18-34, as a part of Honda’s gaming technique.
Paired carefully with Honda gaming initiatives, the Eleventh-generation Civic serves as a gateway to the Honda model and America’s hottest car with Gen Z consumers, first-time new automotive consumers in addition to multicultural prospects.
Honda has been a Twitch sponsor since 2019, however that is the primary yr it’s an unique automotive associate for Twitch Rivals.
