Elsewhere, Muge Erdirik Dogan not too long ago arrived from Amazon as chief expertise officer to strengthen the “speed, efficiency and quality” of Nike’s shopper experiences.
Discovering its footing: These current appointments are additionally vital since Nike has not too long ago misplaced a lot of its expertise from divisions together with advertising and marketing.
As a part of a cost-cutting plan to scale back its workforce by 2% by 2025, Nike has already laid off 740 workers at its headquarters in 2024, together with vice presidents throughout its advertising and marketing, expertise and innovation groups.
Nike declined to inform ADWEEK how most of the job cuts got here from advertising and marketing.
