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HomeMarketingHeineken's Key to Buyer Knowledge Insights? Gen AI Chatbot

Heineken’s Key to Buyer Knowledge Insights? Gen AI Chatbot

Stravito makes use of OpenAI’s mannequin, bookmarking dialog threads in a Historical past tab so folks can revisit and proceed earlier discussions. The platform mechanically generates summaries of key takeaways in bullet factors, citing the sources included within the solutions.

“AI is a broad house with many alternative methods and practices,” stated Greene. “We are able to anticipate to see alcohol manufacturers proceed to make use of the expertise in an effort to achieve deeper client understanding in order that they’ll ship extra personalized merchandise and experiences that mirror altering client tastes.”

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