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HomeMarketingHas ChatGPT launched its Search product in stealth?

Has ChatGPT launched its Search product in stealth?


OpenAI didn’t launch its much-rumored ChatGPT Search product final week. Or did it?

Has OpenAI quietly launched an early model of ChatGPT Search, as a part of the GPT-4o rollout?

ChatGPT (the free 4o model) now tells you the websites it’s looking out to offer its AI-generated solutions and crawls and summarizes webpages. And the web sites it lists aren’t hallucinations.

Searched websites. While you ask a query that requires present info, ChatGPT will inform you it’s “Looking the net.” As soon as this half completes after a number of seconds, ChatGPT tells you it “Searched X websites” and lists them.

Right here’s a screenshot:

Chatgpt Searched Five Sites

OpenAI and Microsoft are companions. So primarily based on this screenshot, OpenAI is probably going utilizing retrieval augmented technology (RAG) to rewrite the question and search on bing.com to seek out web sites.

However bear in mind – OpenAI additionally launched an internet crawler, GPTBot, in August.

  • Facet notice: If you happen to blocked ChatGPT and different AI firms over content material theft considerations, it’s possible you’ll need to rethink that.

Dig deeper. Must you block ChatGPT’s net browser plugin from accessing your web site?

Solutions and sources. ChatGPT’s reply expertise is significantly better – particularly the distinguished linking to sources – than what Google is now doing with its just lately launched AI Overviews. On this screenshot, ChatGPT cites 9to5Google and Search Engine Land a number of instances:

Chatgpt Search Product CitationsChatgpt Search Product Citations

Browser. I requested ChatGPT whether or not it could possibly search the net. I’ve no method to confirm whether or not that is reality or hallucination, however right here’s how ChatGPT responded:

  • “Sure, I can search the net utilizing a instrument referred to as the browser. This permits me to seek out present info, current occasions, or detailed solutions that aren’t in my coaching information. If you happen to want me to lookup one thing particular, simply let me know what you’re on the lookout for!”
Chatgpt 4o Search WebChatgpt 4o Search Web

Summarizing content material. ChatGPT is crawling hyperlinks and summarizing the data from them. This was shared on X by Dave Davies, a Search Engine Land contributor and speaker at SMX Superior:

Summarize ChatgptSummarize Chatgpt

ChatGPT Search. As a reminder, don’t count on ChatGPT Search to appear like Google Search. OpenAI CEO Sam Altman has mentioned Google is boring and the world doesn’t want one other Google.

Dig deeper. Is ChatGPT the Google Search killer we’ve been anticipating?

Why we care. OpenAI proper now could be within the underdog place Google as soon as occupied and appears to be slowly and well creating a singular tackle Search mixed with massive language fashions (LLMs). With unfavorable sentiment round Google, OpenAI has a authentic shot at making a run at Google – not by making an attempt to emulate Google, however by altering the paradigm.



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