Katrina Wong is the Divisional CMO / VP Advertising and marketing at Twilio Phase. She has a confirmed observe document for launching merchandise in new markets and serving to corporations transfer as much as the Enterprise. She has additionally created award-winning built-in campaigns with information storytelling. Previous to Twilio Phase, Katrina labored at Zuora, Salesforce and SAP. She began her profession as a administration advisor for PricewaterhouseCoopers. With over 15 years of promoting expertise, Katrina is keen about serving to corporations via levels of considerable development together with serving to 6 corporations exit efficiently – from pre to submit IPO in addition to notable acquisitions.
Mentioned on this Episode:
- Advertising and marketing performs an important position in getting ready an organization for a profitable exit by constructing consciousness, producing pipeline, and making a compelling narrative.
- The power to execute and function day-to-day is crucial for reaching outcomes and bettering efficiency.
- An operational mindset and execution excellence are key to the success of an organization.
- Constructing cohesion inside advertising groups and aligning on objectives and methods results in higher execution and enterprise outcomes.
- Hyper-specific messaging and an account-based advertising (ABM) technique can break via the noise and make advertising efforts extra related and efficient.
Highlights:
(05:54) Unlocking the secrets and techniques to profitable startups and exits.
(08:19) Operational excellence: the important thing to startup success.
(13:38) Advertising and marketing’s pivotal position in getting ready for a profitable exit.
(20:29) Narrowing down your excellent buyer profile (ICP) with out breaking the financial institution.
(22:49) A time machine journey: revolutionary program implementation at Salesforce.
(25:49) Unlocking potential: a management journey.
(27:33) Difficult the ‘fireplace quick’ mentality.
(32:35) The facility of built-in advertising and staff dynamics.
(35:26) Navigating firm acquisitions: methods for achievement.
(39:00) One factor income leaders imagine to be true that Katrina thinks is bull$***.
(43:00) One factor that’s working for Katrina in go-to-market proper now.
Visitor Speaker Hyperlinks (Katrina Wong):
LinkedIn: www.linkedin.com/in/katrinawong11/
Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Publication: thegtmnewsletter.substack.com/
Sponsor:
As we speak’s episode is sponsored by The ELG Convention, offered by Crossbeam and The ELG Alliance. The neatest corporations are embracing Ecosystem-Led Development, or ELG.
Be part of us on the beautiful Correct Resort in Austin on Might 15-16 and listen to how the highest SaaS corporations are leveraging companion ecosystems of their GTM motions aka Ecosystem-Led Development. Early-bird tickets expire subsequent week.
What you’ll get at ELG Con:
- Case research from corporations like Datadog, Cloudera, and extra.
- An opportunity to tour (and perhaps even race on?) Austin’s F1 observe.
- Candid, off-the-record conversations — no recordings right here.
- A extremely curated group of 200 GTM leaders, 85% director degree and above throughout Gross sales, Advertising and marketing, and Partnerships.
Declare your tickets right this moment, together with a restricted variety of particular two-for-the-price-of-one tickets.
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
