Statcounter has revised knowledge indicating that Google took a large hit to its search market share in April whereas Microsoft Bing and Yahoo made ludicrous positive aspects.
Inaccurate knowledge. For U.S. search market share in April, right here’s what Statcounter was exhibiting only a few days in the past:
- Google fell to 77.52%, down from 86.94% in March and down from 88.88% year-over-year (YoY).
- Microsoft Bing grew to 13.05% in April, up from 8.04% in March and up from 6.43% YoY.
- Yahoo grew to 7.3%, up from 2.48% in March and up from 2.33% YoY.
Revised knowledge. Listed below are the revised stats for April within the U.S.
- Google fell to 86.58%, down from 86.94% in March and 88.88% YoY.
- Microsoft Bing grew to eight.24%, up from 8.04% in March and up from 6.43% YoY.
- Yahoo grew to 2.59%, up from 2.48% in March and up from 2.33% YoY.
Google is dropping. Whereas it wasn’t as dramatic a drop as Statcounter first reported, Google has been constantly shedding U.S. search market share since August 2023, when it was at 89.03%. Google’s highest search market share prior to now 12 months was 89.1% in Could 2023.
Globally. Google has 90.91% search market share, in keeping with Statcounter’s revised knowledge. That is down from 91.38% in March and down from 92.82% YoY. Google’s highest search market share throughout the previous 12 months globally was 93.11% final Could.
- Microsoft Bing is at 3.64%, up from 2.76% YoY.
- Yahoo is at 1.13%, up from 1.11% YoY.
Nonetheless reviewing. Nevertheless, Statcounter remains to be reviewing its search knowledge for April 2024, in keeping with a popup on its chart.
- This knowledge might nonetheless change extra throughout the subsequent 40 days or so when it completes its interval of high quality assurance testing and revision, in keeping with Statcounter.
No remark. Since acknowledging the problem to me through e-mail, I’ve but to listen to again from Statcounter. I’ll add a remark if/once they present one about what occurred with its April knowledge. In equity, it’s the weekend, so I plan to comply with up once more tomorrow (Monday).
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Concerning the writer
Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.
Goodwin has been enhancing and writing in regards to the newest developments and traits in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
