Who wants Paris when you possibly can simply store on-line?
Immediately, Netflix introduced it’s teaming up with Google for a first-of-its-kind Store with Google partnership that includes Emily in Paris. The partnership will carry customized inventive and provides viewers a brand new method to buy the season’s outfits via Google Lens.
Right here’s the way it works: Viewers on all Netflix plans can use Google Lens to scan Lilly Collins’/Emily’s seems to be all through Season 4, discovering related objects on their gadget to match the character’s fashion.
“We’re thrilled to partner with Netflix and Emily in Paris to bring the joy of shopping directly to your screen,” Stephanie Horton, Google’s senior director of world client advertising and commerce, stated in a press release. “With Google Lens, you can turn your TV screen into your personal runway—effortlessly shopping the world’s fashion in one place.”
As well as, the partnership consists of customized options inside Netflix’s ad-supported plan, together with shoppable pause adverts and title sponsorships. Lily Collins even reprises her function as Emily within the adverts, giving viewers much more Emily content material.
Pause adverts will encourage viewers to scan the display screen with Google Lens and get directed to a buying web page showcasing objects, which is the primary time Netflix has partnered on co-branded pause advert inventive.
In the meantime, Google and Netflix constructed customized 15-second spots that tie Emily in Paris with Store with Google, and Google’s title sponsorship will prolong to earlier seasons, which is the primary time Netflix has completed this for current library content material.
The search large additionally introduced Emily out of Paris and into Los Angeles with a brand new pop-up expertise that helped followers store for seems to be with Google Lens and even gave folks an opportunity to win a visit to Paris.
“This campaign has been incredibly fun and exciting to bring to life, with the seamless partnership between Netflix’s fan-favorite series Emily in Paris and Shop with Google,” Magno Herran, vp of selling partnerships, Netflix, stated. “By organically tapping into the fandom of the show, and leveraging engaging formats, it offers our members a creative and entertaining experience and showcases to our partners the breadth at which we can build these unique opportunities with them.”
