Google is popping off all UA companies and APIs

Google issued a reminder that will probably be discontinuing all Common Analytics (UA) companies and APIs on July 1.

With Google Analytics 4 (GA4) properties totally changing UA, entry to UA properties by means of the Google Analytics front-end and APIs will not be obtainable beginning in July.

For those who haven’t totally migrated to GA4 properties, Google advises following the migration information to start transitioning as quickly as attainable.

Why we care. If you don’t obtain or export your knowledge earlier than UA sundown utterly, your knowledge will likely be completely deleted by Google and, sadly, won’t be recoverable, which might impression marketing campaign efficiency.

Exporting your knowledge. To retain entry to your knowledge out of your UA property, comply with one of many strategies outlined within the Google Analytics Assist Middle. For those who plan to make the most of the BigQuery integration for exporting historic knowledge out of your Common Analytics 360 property, Google strongly advises beginning this course of instantly.

What’s altering? When Common Analytics companies cease, you received’t be capable to entry or use any knowledge or settings by means of advertiser, writer, or different product integrations. For instance:

1. As soon as Common Analytics companies finish, new conversions, together with objectives and ecommerce transactions, will not be measured. This consists of conversions inside linked promoting accounts. This transformation might impression the efficiency of advert campaigns, particularly if these conversions are used alongside Good Bidding methods.
2. Common Analytics viewers lists will likely be closed. This closure might impression the activation and efficiency of advert campaigns that depend on these lists for focusing on.
3. API requests related to Common Analytics properties will fail. This consists of requests for deleting Common Analytics knowledge by way of the Person Deletion API. Consequently, instruments depending on this API, corresponding to Looker Studio, won’t show any Common Analytics knowledge.
4. You possibly can request BigQuery export and backfill of historic knowledge from Common Analytics 360 properties solely till June 30. Any knowledge already exported will stay accessible in BigQuery.
5. Attribution Tasks that have been a part of Attribution (beta) in Google Analytics will likely be deleted.

Deep dive. Learn Google’s step-by-step GA4 migration information for extra data.