A reporting glitch in Google Adverts is inflicting confusion amongst advertisers, with Demand Gen campaigns incorrectly displaying as Show Community placements.
Why we care. This misrepresentation may result in inaccurate efficiency evaluation and marketing campaign administration choices for affected advertisers.
The most recent. Google Adverts Liaison Ginny Marvin has confirmed the difficulty is a bug, not a function change.
Particulars:
- Bug reporting begin date: Week of July 8, 2024
- Affected: Demand Gen marketing campaign reporting
What they’re saying. “This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting,” Marvin said on X, promising extra data to come back.
Between the traces. The confusion is ill-timed as advertisers are at the moment ready for Google to repair reporting points in addition to product and product itemizing glitches seeing advertisers unable to edit product teams.
First seen. We have been first alerted to this error from Leslie Drechsler’s X:
The underside line. Advertisers working Demand Gen campaigns ought to pay attention to this reporting error and await additional updates from Google earlier than making important marketing campaign changes based mostly on present information.
New on Search Engine Land
In regards to the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by means of inspiring management each on company, shopper and advertising tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with a number of the levels she has offered on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
